First native hotel app from a major economy and midscale franchisor in the U.S. builds on broader AI foundation to drive discovery, booking and owner ROI
- Wyndham is extending its AI leadership with the first native ChatGPT hotel app from a major economy and midscale franchisor in the U.S.—bringing conversational, visual discovery to travelers while supporting value creation for owners.
- The integration builds on years of cloud-first, AI investment, forming a scalable technology foundation that enables faster innovation, broader distribution and measurable ROI for franchisees.
- By embedding AI across its ecosystem—from call centers to Wyndham Connect to leading LLMs—Wyndham is not only helping hotel owners lower costs and drive incremental bookings but collectively tap into millions in new revenue streams.
As travelers increasingly turn to conversational AI to plan trips, Wyndham Hotels & Resorts is extending its digital reach with a native ChatGPT app that makes hotel discovery and booking more intuitive, visual and connected. The new experience marks the first native hotel app from a major economy and midscale franchisor in the U.S. available within OpenAI’s ChatGPT, reinforcing Wyndham’s leadership in applying large language models (LLMs) to hospitality.
Built specifically for conversational search, the app allows users to explore approximately 8,400 hotels across Wyndham’s global portfolio through map-based navigation, amenity filters and interactive hotel cards, all within ChatGPT’s interface. Travelers can refine results using natural language prompts and seamlessly transition to WyndhamHotels.com to complete bookings, creating a streamlined path from inspiration to stay.
The launch represents Wyndham’s second major LLM integration. In 2025, it became the first major hotel company to go live on Anthropic’s Claude and is actively expanding its AI presence, including an upcoming integration with Google’s AI Mode. Together, these efforts position Wyndham to help shape AI-driven travel discovery while meeting travelers where they are.
“Conversational AI is reshaping how travelers discover and book. With our native ChatGPT app launch, Wyndham is helping our hotels stay at the forefront—building on years of AI investment to directly connect with guests in new ways while ensuring the experience is both intuitive and highly visual.”
– Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts
Built on a Cloud-Based AI Foundation
Wyndham’s ChatGPT app builds on the Company’s broader technology and AI strategy, rooted in years of early investment in cloud-based, mobile-first platforms that are changing how franchisees operate their hotels—helping unlock efficiencies, improve performance and drive measurable gains to their bottom line.
At the core of that strategy is a scalable technology ecosystem powered by industry-leading partners including Aven Hospitality (formerly Sabre), Oracle, Amazon, Adobe and Salesforce, among others. Since 2018, Wyndham has invested more than $450 million in technology and in 2020, became the first major hotel company to fully migrate its systems to the cloud. Those early moves established a modern, flexible foundation, enabling faster innovation, easier deployment of new capabilities and greater agility as AI reshapes hospitality.
Turning AI Innovation into Owner-ROI
Building on its foundation, Wyndham is now embedding AI across its enterprise, helping deliver measurable ROI for franchisees. For example, since launching in its call centers, AI-powered tools have aided in reducing average handle times by 7%—saving both guests and franchisees thousands of hours—while simultaneously helping improve agent training and conversion rates. Meanwhile, partnerships with established and emerging providers are helping the Company scale its intelligent marketing, drive higher guest engagement and capture more demand.
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Outside of the enterprise, Wyndham is extending that same AI-driven approach directly into its hotels. Wyndham Connect, the Company’s Canary-powered guest engagement platform available at no incremental cost to franchisees, and Wyndham Connect PLUS, an enhanced version of the platform, bring a range of opt-in, AI-powered tools to hotel owners and their teams—powering guest engagement, automating routine operations and unlocking new revenue opportunities.
These platforms are already delivering measurable results, including the handling of millions of AI-driven interactions while helping drive incremental upsell revenue, reduced call volumes and increased direct bookings. The most engaged hotels last year averaged more the $60,000 in incremental revenue, with the highest performing hotel exceeding $200,000.
“As AI becomes central to how travel is planned and purchased, our focus is on translating innovation into real results for owners. Whether it’s helping reduce operating costs, drive incremental revenue or expand distribution through new platforms like ChatGPT, our goal is to enable franchisees to compete more effectively while delivering a better experience for guests.”
– Michael Mahar, SVP and Head of Commercial Technology, Wyndham Hotels & Resorts.
Together, Wyndham’s AI-focused initiatives reflect a unified, forward-looking technology strategy that is already delivering measurable returns for franchisees. From incremental direct bookings and lower operating costs to collective millions in new revenue streams, Wyndham’s approach is reshaping how the Company drives value for hotel owners while making travel more seamless and personalized for guests.
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