Awesome Motive Backed WPBeginner Growth Fund Acquires Drip & Sleeknote, an Email, SMS, and Onsite Marketing Platform for Small Businesses
WPBeginner Growth Fund, a leading investment fund specializing in B2B software businesses backed by Awesome Motive, is thrilled to announce its acquisition of Drip, an email & SMS marketing automation platform for small businesses, and Sleeknote, a conversion optimization tool that turns website visitors into subscribers and customers.
Drip gives small businesses, from content creators to online stores, everything they need to grow sales with email and SMS marketing, without the high costs. It comes with all the important features you would expect, including a drag & drop email builder, visual email automation builder, dynamic segmentation, built-in SMS marketing, AI MCP, and more.
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Over 6,000 brands use Drip to turn first-time visitors into subscribers, buyers, and repeat customers. To date, Drip customers have earned over $1.5 billion in revenue attributed to their Drip emails. Together, Drip and Sleeknote help businesses reach customers wherever they engage with their brand: on their website, in their email inbox, or through SMS.
Drip works with Shopify, WooCommerce, BigCommerce, Stripe, Magento, and all other custom eCommerce platforms, so store data flows straight into email marketing. Drip MCP allows business owners to connect AI assistants like Claude and ChatGPT directly to their Drip account to analyze results and draft campaigns.
“Email & SMS are the only marketing channels that business owners truly own, and they’re even more important in the AI era,” said Syed Balkhi, Founder of WPBeginner and CEO of Awesome Motive. “Small business owners deserve the same powerful personalization and automation that the biggest brands use, without the enterprise price tag. We are excited to welcome Drip and Sleeknote, so we can offer our small business customers the best email marketing platform for the AI era.”
Over 30 million websites use the WPBeginner family of products like OptinMonster, WPForms, MonsterInsights, AIOSEO, MemberPress, and others to build and grow their online presence.
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“We are excited to have Drip and Sleeknote join the WPBeginner family of brands. Our mission has always been to give small businesses a real chance to compete, and we’re confident that the experience and resources Awesome Motive brings will help Drip and Sleeknote reach even more business owners for many years to come,” said Mogens Møller, co-founder of Sleeknote and CEO of Drip.
Like the rest of WPBeginner family of brands, Drip and Sleeknote will continue to operate as an independent unit under Mogens Møller’s leadership, and customers will see no change in service. Awesome Motive’s in-house email marketing team will work closely with the Drip team on a roadmap that includes more AI-powered features, and tighter connections with popular tools like WPForms and MemberPress.
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