ContinuumGlobal’s Smart Marketing Engine™ releases new feature to connect video concept development, storyboarding and production with human review and control
ContinuumGlobal, a marketing transformation company that redesigns how enterprise marketing works, today announced the launch of Video Assistant, an AI-powered capability within the Smart Marketing Engine™ (SME) AI platform that brings video creation directly into the marketing workflow. This is the latest addition to ContinuumGlobal’s suite of creative capabilities, following the release of Image Assistant last month.
As demand for short-form video grows across social and digital channels, enterprise marketers face increasing pressure to produce more creative. Traditional video production often involves disconnected tools, lengthy reviews and multiple handoffs. Video Assistant brings those activities into a more connected workflow, allowing teams to spend less time coordinating production and more time creating.
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Video Assistant enables marketers to develop multiple creative concepts tailored to different audiences, then review and refine storyboards, scripts and creative direction before generating the final video. By keeping marketers involved throughout the process, the capability combines the speed of AI-powered production with the creative judgment and oversight enterprise brands require. Teams can explore more ideas, make changes earlier and reduce the manual coordination traditionally involved in video production.
“Marketing teams don’t need another tool that generates content. They need a better way to get from an idea to a live campaign,” said Marie Aiello, President, ContinuumGlobal. “Video is one of the most time-consuming and expensive parts of that process. With Video Assistant, we’re bringing video creation into the same workflow where marketers are developing campaigns, so they can create for different audiences, make changes earlier and get more value out of their creative investment.”
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Video Assistant builds on SME’s existing capabilities, including Image Assistant and Omnichannel Assistant, as ContinuumGlobal continues to bring creative development and marketing execution into a more connected environment. Together, these capabilities help marketers reduce the fragmentation between developing creative assets, adapting content for different audiences and preparing campaigns for activation. The initial release supports short-form video, with direct integrations into advertising platforms planned for future phases.
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