The cybersecurity challenge is vast, but most security operations (SecOps) teams are not. The volume and variety of data gathered by security tools overwhelm those teams. The human expertise needed to recognize, prioritize and respond ...

AI already has a long history of use in security and is deeply embedded in SecOps workflows. Supervised machine learning is commonly used to scan scripts to detect malware while unsupervised machine learning is used ...

This report provides executive leaders with key insights to shape their organization’s AI strategy for 2025 and beyond. Within each trend, you will find recommended technical resources that you can share with your teams for ...

AI agents are a major leap from traditional automation or chatbots. They can execute complex workflows, from translating financial data into a digestible podcast, to generating and testing novel ideas, to composing and sending emails—ultimately ...

The implementation of ReBid's ADP allowed the global beverage brand to enhance its campaign management, brand safety, and media performance analysis capabilities. The integration of the notification engine and campaign approval system markedly improved efficiency ...

Digital marketers are increasingly leveraging Al tools like ChatGPT to enhance their campaign work. In fact, nearly 90% of marketers have used generative Al at work, with 85% reporting it has boosted their productivity - ...

By 2025, over 91% of digital ad spend will be transacted programmatically. - IAB But is it the same programmatic game you've been on all these years? No, things have moved, changed, transformed. Are you ...

We find ourselves in extraordinary times, with unprecedented change and disruption. An organization’s ability to act quickly with agility is more critical than ever. Time and again, disruptions large and small compel finance teams to ...

QUODD is a leading provider of real-time market data and end-of-day pricing solutions, serving a diverse client base across the fintech, wealth management, investment management, and retirement sectors. Known for delivering fingertip access to comprehensive ...

Change is constant in digital marketing, and experienced marketers realize it’s no longer enough to run campaigns in silos. True omnichannel marketing breaks down department and channel barriers to make disciplines such as search, social, ...

Customers have begun to understand the potential solutions available to them. They begin evaluating effectiveness, price, and how well this product fits their precise needs. Continue Reading This Article Your Email: I have read the ...

As the world’s leading beauty company, L’Oréal operates 36 brands across 150+ countries. In the diverse and rapidly evolving APAC region, the L’Oréal SAPMENA (South Asia Pacific, Middle East, and North Africa) team embarked on ...

Case in point: Digital natives like Lemonade and Shopify and large disruptors like Amazon, Google, Apple and Microsoft have all built great experiences with increasingly sophisticated digital technologies that erase frustrating interaction points from formerly ...

Every marketing organization wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer experience. With data coming in from more channels and formats than ...

Revenue Operations is undergoing a rapid transformation. Once defined by sales support and reporting, RevOps is now taking on a much larger role in how organizations plan, forecast, and manage business performance. Continue Reading This ...

On the heels of the first paper, which discussed technology’s impact on the consumer experience, and in tandem with our just-released costudy with IDC “The Future of the Supply Chain: Disrupt or Be Disrupted,” this ...

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect ...

Organic search is becoming an increasingly critical business priority as 90% of enterprise companies plan to place a greater emphasis on organic search. SEO has become mission critical as organizations consider conserving resources and making ...

In this white paper, we’ll highlight five common challenges in the current marketplace advertising climate and go into detail on actionable strategies to help solve for them. Due to COVID-19, many retail businesses have been ...

In October 2015, Stanley consolidated two separate web properties of the Stanley brand into one site. This process was designed to mitigate traf c disruption and improve traf c and increase results from organic search. ...

introductory content is for marketers who are new to the subject. this content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. watch our introductory ...

According to a HubSpot Research survey, 55% of people no longer trust the companies they buy from as much as they used to. On top of that, organic search is getting harder and more competitive, ...

Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. While the idea of using “free tools” to drive marketing can be exciting, this excitement is ...

Data can be a liability. It costs to store it. It costs to safeguard it. And with the average financial toll of a data breach estimated at $4.35 million,1 it costs even more to lose ...

Consumer expectations are rising, competition keeps growing, and channels continue multiplying. The only way for companies to stay relevant and overcome these challengesis through genuine business transformation. Business transformation offers the opportunity for companies to ...

For many retailers and brands looking to scale their e-commerce business, legacy systems – often custom-built – are proving a roadblock, slowing development timelines and straining labour and capital resources. Thankfully, there is a solution. ...

Artificial intelligence for sales is at a tipping point, with high-performing sales teams nearly twice as likely to use AI than low-performing teams. But this technology didn’t emerge overnight. Predictive AI came first, a decade ...

If there’s one constant in e-commerce, it’s change. Buying behaviors change. Shopping trends change. Consumer expectations change. As the landscape shifts, so do strategies: Success has long hinged on a seller’s ability to adapt Continue ...