How Digitally Modern Processes Make Great Experiences
🕧 2 min
Case in point: Digital natives like Lemonade and Shopify and large disruptors like Amazon, Google, Apple and Microsoft have all built great experiences with increasingly sophisticated digital technologies that erase frustrating interaction points from formerly cumbersome and lengthy processes. Behind the “great experience” are processes conditioned for simplicity —
processes that are intelligent and seamless, and that minimize how work gets done in the background, to the point that the work becomes nearly invisible. With this deceptively simple formula, these experience leaders have been able to accelerate growth even through times
of great change.
