The Worldcom Public Relations Group Selects Brandi AI as a Preferred Partner for AI Visibility and Generative Engine Optimization

Brandi AI™, the leading enterprise platform for Brand Intelligence, AI visibility and Generative Engine Optimization (GEO), today announced a new partnership with The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms, naming Brandi AI a preferred Worldcom vendor partner.

The partnership integrates Brandi AI’s technology and educational resources into Worldcom’s global network of independent agencies. This collaboration equips communications professionals with the intelligence to help clients understand and improve brand representation within AI answer engines as AI-driven discovery reshapes the communications landscape.

Founded by public relations and marketing leaders who understand the measurement, attribution and visibility challenges agencies face, Brandi AI was purpose-built to help communications professionals see how the public narratives they build influence AI-generated answers.

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“AI has changed how audience discover and interact with brands,” said Todd Lynch, managing director of The Worldcom Public Relations Group. “Insights from Brandi AI gives our partner agencies access to data that shows AI representation and uncovers earned media opportunities for their clients.”

Through the partnership, Worldcom’s more than 90 member agencies will have access to preferred Brandi AI pricing and incentive programs. Brandi AI will also provide Worldcom members with educational programming and training, including webinars, industry insights, research and professional development content focused on AI visibility, Brand Intelligence and GEO.

“Brandi AI gives us a new depth of intelligence – beyond simply tracking AI visibility. We now can translate that insight directly into smarter client strategy,” said Roger Hurni, founder at Off Madison Ave, a global creativity collective and Worldcom partner. “Brandi understands how brand, PR and earned influence actually impact a brand’s authority. We’re already putting that intelligence to work for clients, and we see a significant opportunity to expand these capabilities across our portfolio as GEO becomes an increasingly important part of how brands compete and communicate.”

The partnership builds on Worldcom’s focus on how artificial intelligence is reshaping public relations and communications. Worldcom has highlighted AI visibility and GEO as emerging priorities for communications professionals, and its 2025-2026 Healthcare Monitor used Brandi AI to examine pharmaceutical companies’ visibility within AI answer engines.

As consumers and B2B buyers increasingly turn to AI platforms such as ChatGPT, Claude, Google AI Overviews and Perplexity to research companies and evaluate products, communications agencies need to understand how their clients appear in AI-generated answers. That means looking beyond traditional search and media coverage to see how brands are represented, cited and recommended by AI systems when people ask category, comparison and purchase-decision questions.

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Brandi AI analyzes high-intent questions across multiple AI systems to show whether brands appear, how they are described, which competitors are recommended and which public sources influence those responses. By connecting visibility and sentiment data to the public sources influencing AI answers, Brandi AI helps agencies identify where earned media is strengthening a client’s authority—and where additional credible evidence is needed. The platform then provides prioritized recommendations to help communications and marketing teams strengthen content, close visibility gaps and improve brand representation across AI-driven discovery environments.

“PR agencies are on the front lines of helping brands understand how discovery and reputation are changing in the AI era,” said Leah Nurik, CEO of Brandi AI. “Worldcom brings together an extraordinary community of independent communications agencies around the world. Through this partnership, Worldcom agencies will gain the intelligence, tools and education to understand how clients appear in AI-generated answers and identify practical opportunities to strengthen the narratives behind those results.”

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