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TransPerfect, the world’s largest provider of language and AI solutions for global business, today announced the launch of a new version of Bablic , a website translation platform for small and medium-sized businesses. Bablic joined TransPerfect in 2025 as part of the company’s acquisition of Unbabel.

Bablic introduces traffic-based pricing to website translation and localization. Plans are based on site visits rather than word counts, enabling businesses to publish and update content without tracking translation quotas.


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“Teams shouldn’t have to worry about their translated content when they add or update pages,” said John Pakaluk, Head of Product at Bablic. “We designed Bablic to make multilingual websites easier to manage as businesses scale, without forcing them to scrutinize every word they publish.”

TransPerfect President and Co-CEO Phil Shawe commented, “Bablic provides a streamlined way for small and medium-sized businesses to provide their audiences localized content. We’re excited to be investing in the platform.”

The new platform is available today at bablic.com and includes a free trial and one-click deployment for most major CMS and e-commerce platforms.

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