The Pollack Group Joins Forces with Brandi AI to Help Brands Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
As generative AI reshapes how audiences discover brands, The Pollack Group (TPG), an independent creative, digital, marketing and public relations agency, has partnered with Brandi AI™, the industry’s most comprehensive, intelligence-driven platform for enterprise Brand Intelligence, AI visibility and Generative Engine Optimization (GEO), to give clients visibility and control over how they appear in AI-generated answers on ChatGPT, Gemini, Claude, and Perplexity. TPG has joined the Brandi Agency Partnership Program, a global initiative empowering agencies to help clients strengthen their presence, authority and influence in the AI-generated answers.
Through its partnership with Brandi AI, TPG will help clients uncover how their brands are represented across AI platforms, identify opportunities to strengthen credibility and translate that insight into lasting market trust.
“With Brandi AI, we can demonstrate to clients how they appear inside AI-generated answers, and, just as importantly, why they do or don’t show up,” said Jackie Liu, senior vice president, The Pollack Group. “Brandi AI reveals what’s influencing visibility across tools like ChatGPT and Claude, from missing context to weak trust signals so that we can take clear, data-backed action.”
TPG will integrate Brandi AI’s intelligence layer directly into its client programs, from initial brand audits that reveal how a company currently appears in AI-generated answers, to ongoing optimization that strengthens credibility signals and earned citations over time. Clients across TPG’s consumer, technology, travel and tourism, financial services and nonprofit practices will have access to this capability as part of their broader communications and marketing strategies.
“We’re at an inflection point where AI is becoming the first stop in the buyer journey, and agencies like TPG that build this capability now won’t just help clients keep up — they’ll help them lead,” said Leah Nurik, co-founder and CEO of Brandi AI. “This partnership will help TPG’s clients close the gap between traditional brand visibility and AI visibility with a clearer path to understand, measure and improve how they appear in AI-generated answers.”
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