Parloa to Unveil What’s Next in Agentic Customer Experience at WAVE 2026 Berlin
Parloa, the leading agentic CX company for enterprise customer service, today announced new details for WAVE 2026, its flagship AI and customer experience conference taking place October 7-8, 2026 at Wilhelm Studios in Berlin.
At WAVE 2026, Parloa will discuss emerging trends in how AI and CX converge, giving attendees an early look at new capabilities designed to improve agent performance, enable more intelligent customer interactions and help enterprises scale agentic CX with greater control.
More than 700 enterprise leaders will gather in Berlin for two days of keynotes, customer stories, panels, master classes and live demos featuring executives and experts from the world’s most customer-centric brands in every industry.
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The Next Wave of Innovation from Parloa
As enterprises move from experimenting with AI to putting it into production, the focus is shifting from what AI agents can do to how reliably they can perform, improve and deliver impact at scale.
At WAVE, Parloa will unveil innovations across its AI Agent Management Platform focused on:
- A clearer view of agent performance: New ways for enterprises to measure quality, evaluate outcomes, benchmark performance and understand where AI agents are succeeding and where they need refinement.
- Agents that get better over time: Advances in testing, simulation, evaluation and optimization designed to help enterprises continuously improve agent performance.
- More natural customer interactions: Richer experiences across voice, chat and other modes of communication that give customers more flexible ways to engage with AI agents.
- More intelligence in every interaction: Deeper context designed to help AI agents better understand the customer, the conversation and the situation at hand.
- Greater enterprise control: Capabilities designed to help global organizations meet security, data and deployment requirements while scaling AI across markets and use cases.
Live demos will give attendees a closer look at how these capabilities can be applied across enterprise customer experience.
Parloa CEO and co-founder Malte Kosub, Chief Marketing Officer Latané Conant and other Parloa leaders and builders will also share perspectives on the future of agentic customer experience and what its evolution means for enterprises, brands and customer relationships.
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Hear From the Enterprises Putting Agentic CX to Work
More than 30 executives and experts from across Parloa’s customer and partner ecosystem will share firsthand perspectives on how agentic AI is reshaping customer experience, operations and enterprise strategy.
Speakers and participants include leaders from OpenAI, Microsoft, SAP, IKEA, HealthEquity, Volkswagen Financial Services, OBI, Booking.com, AUTO1, Deloitte and more. The program will also feature former professional footballer and World Champion, Bastian Schweinsteiger.
WAVE will tackle the decisions enterprises face as AI moves deeper into production: where to invest, how to scale, how to govern AI systems and how to prove business impact.
What Attendees Can Expect at WAVE 2026
Across keynotes, customer stories, panels, master classes and live demos, attendees will explore:
- How leading brands are scaling agentic CX
- How to prove business value as AI moves deeper into CX
- How AI is reshaping CX teams, roles and KPIs
- What reliable AI agents require at enterprise scale
- What’s next for AI agents, regulation and data sovereignty
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