Marketri Wins Gold Davey Award for hfco Rebrand and Website Launch
Marketri, an AI-fluent B2B marketing firm serving mid-market companies, has won a Gold award in the 22nd Annual Davey Awards for its rebrand and website launch for hfco, the independent advisory and accounting firm formerly known as Haefele Flanagan. Marketri led the project with website design partner Intero Digital. The Academy of Interactive and Visual Arts (AIVA) recognized the work in the General: Banking & Accounting category.
The Davey Awards honors small teams and independent creators producing standout work across websites, design, video, marketing and other media. This year’s competition drew thousands of entries from boutique agencies, in-house teams and independent creators. Entries are evaluated by AIVA, a group of more than 1,100 industry leaders from organizations including Burberry, Mastercard and National Geographic Society. Each entry was scored by multiple AIVA jurors on a ten-point scale, and Gold typically goes to entries averaging 9 or higher.
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In July 2026, Haefele Flanagan & Co., founded in 1967, became hfco. Marketri led the brand strategy, positioning and launch, starting with interviews with hfco clients and team members. Those conversations reinforced hfco’s longtime tagline, “Solutions through Listening,” and shaped a brand that reflects the firm’s forward-thinking guidance, continued investment in technology, and the independence and long-term client relationships at the heart of its practice.
Intero Digital designed hfco’s new website to bring the brand online. Visitors can explore hfco by service or by industry, and client stories put real outcomes front and center.
“A new name, brand and website was a foundational shift for hfco, and we knew we had to get it right,” said Debra “Deb” Andrews, founder and president of Marketri. “The hfco team told us they wanted to dare to be different. The logo captures what makes the firm unique, with the flame at its center representing what happens when hfco works in lockstep with its clients. They also wanted a website unlike any other accounting firm’s, and judging by this award, mission accomplished.”
“Any time a firm rebrands and rebuilds its website from the ground up, there’s a lot riding on it, especially with nearly 60 years of history behind the name,” said Ande Grubb, Chief Operating Officer and Integrator at hfco. “It was important to us to reflect our future-focused mindset while honoring the essence of the firm and its evolution. Marketri and Intero Digital captured that vision, and this recognition validates our decision. Our whole team is thrilled.”
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“Marketri gave us a clear strategy and a distinctive identity to build from, which let us focus on making the site easy for hfco’s clients to use,” said Julia Bastaja, Senior Account Director at Intero Digital. “We’re proud to share this recognition with both teams.”
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