Ketch Recognized as Leader in Snowflake’s Fifth Edition Modern Marketing Data Stack Report

Ketch, the AI Privacy Company, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Privacy & Consent Leader in The Modern Marketing Data Stack: Governing the Agentic Enterprise.

Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.

“Permissioned data is the foundation every AI initiative is built on. With 3,500 customers and 68 billion consent transactions a month, Ketch delivers permissioned data at a proven scale,” said Tom Chavez, Co-founder and CEO of Ketch. “Our integration with Snowflake gives marketing teams a direct path to first-party data that’s compliant, connected, and ready to activate.”

With a pre-built integration into Snowflake, Ketch embeds data privacy controls directly into the modern data stack. From capturing visitor privacy choices to enforcing consent signals across the business: Ketch provides the infrastructure, applications, and APIs to enable a compliant, connected data strategy.

As AI raises the stakes for data quality and trust, marketing teams need systems that keep consent, preferences, and activation synchronized, connecting permissioned, first-party data directly to the platforms where growth happens.

“The modern marketing data stack only delivers on its promise when the data powering it is permissioned and trusted,” said Denise Persson, Chief Marketing Officer at Snowflake. “Ketch has proven, at scale, that privacy and performance aren’t in tension—they’re the same outcome. For our joint customers, Ketch’s native integration with Snowflake means consent and preferences are enforced where the data lives, enabling AI-driven activation with confidence.”

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