EX.CO Launches AI Analyst to Help Customers Pull & Analyze Performance Data
EX.CO, the AI-powered technology that turns every screen into a premium, revenue-generating streaming experience, today announced the launch of the EX.CO AI analyst, an AI-powered assistant built into the platform’s reporting tools. Publishers and media owners can ask questions about their performance in plain language and get reports, comparisons and analysis in seconds. The AI analyst is available now to all EX.CO customers.
Revenue teams at media companies spend a significant share of each day on manual data work before any decisions can be made. In a recent DoubleVerify study, 73% of publishers and SSP executives said they spend too much time manually processing inventory performance and revenue data, and 80% said that time limits their ability to optimize inventory and revenue. Ad operations practitioners estimate that the morning reporting routine alone takes 60 to 90 minutes a day, or roughly four to six hours per person each week.
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The EX.CO AI analyst sits inside the EX.CO platform and makes it easy for anyone to ask for and receive data in seconds, freeing up their time to make faster strategic decisions using those insights. Users type a question and the assistant builds a report, runs an analysis, and provides a clear answer, with the option to ask follow-up questions as needed.
“Every revenue team we work with has the same problem: the data they need exists, but getting it into a shape they can act on takes hours,” said Shachar Orren, co-founder and CMO/CRO of EX.CO. “That complexity is no longer relevant – now teams can ask the AI analyst questions the way they’d ask a colleague and get clear answers right away. As a company that emphasizes ease and simplicity, this is another way for our customers to leverage AI to optimize their workflows and make smarter decisions faster.”
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The AI analyst is powered by EX.CO’s reporting engine and queries each account’s data directly, so answers always reflect current performance. It works inside the platform teams already use, with no new tool or login required, and maintains context for follow-up questions, so users can narrow a date range or drill into a single data point with ease.
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