Archive Launches Archie, the Agent That Vets Creators, Not Just Finds Them
Archive, the AI-native creator marketing platform used by more than 1,000 brands, today launched Archie, an AI agent that handles the most manual part of creator marketing: finding and vetting the right creators.
As AI companies turn to creators as a top growth channel and the influencer marketing market climbs toward $52.05 billion by 2028, teams need to scale sourcing with demand. Before today, that meant manually sifting through large creator lists and reviewing profiles one by one to check for competitor conflicts, inactive accounts, and audience authenticity before a single viable partner was identified. The work typically took hours.
Archie replaces the search with a conversation. A marketer tags @archie in Slack or Teams, and describes the campaign the way they’d brief a teammate. Archie proposes the criteria, runs the search and vetting itself, then hands back a checked shortlist of creators worth booking, each with the reasoning attached. The team stays in control throughout. You approve the creators worth booking, or reject the ones that miss and tell Archie why, and it sharpens the next round. Every rejection Archie makes comes with its reasoning, and any of them can be overruled. The relationship with the creator stays yours.
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“When you get the right creators, the results speak for themselves. We’ve seen clients turn creator content into $4.5 million in earned media in two months on our platform,” said Paul Benigeri, Co-founder and CEO of Archive. “That is what the right partners make possible, and it is why getting the strategic and vetted shortlist right from the start matters so much.”
Early results have included over 15 hours a week saved on sourcing. “We used to spend the better part of a week vetting creators for a single campaign. Archive shows us which creators our competitors are working with and where the whitespace is. Then we point Archie at that gap. Archie sources into exactly the lane we want, and does the hardest part for us by vetting their content,” said Michael Lee, CMO of Ketone-IQ. “With Archie, my team spends its time on strategy, instead of digging through profiles.”
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