MarTech Pulse Exclusive Interview with Oleg Sapon VP of Product Management at MSP360
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Welcome to MarTech Pulse! We speak with Oleg Sapon, VP of Product Management at MSP360, who brings 20+ years of cybersecurity and data protection expertise to advance backup solutions.
Can you share your journey and what brought you to your role as VP of Product Management at MSP360?
My journey in cybersecurity and data protection started more than 20 years ago. I’ve been working in the field since the early 2000s when information security was just in the process of becoming a discipline. Over time, I had the opportunity to gain experience and find my way through various domains in cybersecurity, data security, and eventually data protection.
One of the most significant experiences in my career was my time at Japan Tobacco International, a Fortune Global 500 company. In my role as Global Network Security Manager, I was responsible for leading network security initiatives on a global scale. I gained valuable insight into the operations of a large enterprise and had the opportunity to work with an expansive global infrastructure and get to know the challenges of securing mission-critical enterprise data.
After that, I gained experience at Netwrix, a data security-first company where I worked with products and technologies that help companies understand, classify, and protect their data, reinforcing my ideas and deepening my conviction that data (and not infrastructure) should be at the heart of any forward-looking cybersecurity strategy.
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Joining MSP360 was a very natural next step for me. MSP360 is, at its core, a data protection company, and the progression from data security to data protection made sense. I now lead the product management function for MSP360 as the VP of Product Management. The combination of my previous experience in cybersecurity, enterprise security operations, and data security all comes together for me to focus on products that are helping organizations better protect their data.
In many ways, it’s been one journey from cybersecurity through data security to data protection. And MSP360 is where everything comes together to make a meaningful difference for our customers.
How do you define your vision for MSP360’s product roadmap in the rapidly evolving SaaS backup space?
Our vision for MSP360’s SaaS backup roadmap centers on staying reliable, easy to use, and increasingly automated. As SaaS platforms keep changing, we’re focused on broadening coverage while keeping the management experience consistent across all workloads. We’re continuing to invest in policy-based automation, smarter monitoring, and faster restore workflows so customers can spend less time on routine tasks. And above all, we build the roadmap around real feedback from MSPs and customers, making sure we solve the problems they actually face day to day.
How does MSP360 ensure data integrity and consistency during large-scale Microsoft 365 and Google Workspace backups?
We ensure data integrity by combining vendor-recommended APIs with multiple layers of verification.
Backups for Microsoft 365 and Google Workspace rely on incremental change tracking, checksums, and item-level validation. If an API experiences a temporary error, which is common at scale, the system automatically retries and revalidates the affected data. Parallel processing helps handle large environments, but we keep strict ordering rules to avoid duplicates or missing items. The goal is simple: accurate, consistent backups even when the workload is heavy.
What types of SMBs stand to benefit most from managed storage versus bringing their own cloud storage?
Managed storage is a good fit for SMBs that want predictable pricing and don’t want to deal with configuring or maintaining cloud buckets. If a company doesn’t have cloud experience or just wants a straightforward backup setup, MSP360 Managed Storage makes things easier.
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Businesses with specific compliance needs, existing cloud commitments, or a strong multi-cloud strategy often prefer bringing their own storage. MSP360 works well with both approaches, but managed storage helps most when simplicity and minimal overhead are the priorities.
What future enhancements can customers expect in automation, security, or backup intelligence across the MSP360 platform?
Customers can expect more automation, advanced security options, and smarter insights across the platform.
We’re improving policy-driven workflows, adding more proactive alerting and checks for unusual activity, and simplifying recovery tasks. On the security side, we’re strengthening identity and audit controls and refining our encryption approach. We’re also working on more useful analytics and recommendations so MSPs can understand their environments better and run them more efficiently.
As organizations adopt more SaaS tools, how is MSP360 preparing to offer backup and recovery beyond Microsoft 365 and Google Workspace?
As the use of SaaS tools continues to expand in organizations, our focus is to ensure MSP360 is an intuitive fit in the existing environment of tools MSPs use to operate their business. An important part of that plan is deeper integration with PSA platforms so backup and recovery aren’t just managed in a standalone silo, but as part of the unified operations workflow.
We currently have integration with some well-known solutions like ConnectWise PSA and HaloPSA for part of our product portfolio, which enable our partners to easily manage ticketing, billing, monitoring and service management around backup operations. This gives us a great foundation and insight into the value PSA integrations provide MSPs on a day-to-day basis.
Our next step is to extend this experience to MSP360 Backup for Microsoft 365 and Google Workspace. We plan to bring this product into the same integration ecosystem, so SaaS backup and recovery can be managed from the platforms MSPs already rely on. This is a very clear part of our roadmap as we continue to grow our data-protection platform in line with industry SaaS adoption.
“Before we wrap up, what final thoughts would you like to share about the future of MSP360, its products, and the evolving landscape of SaaS backup and data protection?
So, first of all MSP360 is focusing on being a comprehensive platform for MSPs, one that will help to make the backup and infrastructure management of their operations easier.
That is what we plan to do: continue expanding our capabilities and connectivity to give MSPs an end-to-end platform covering everything from backup and recovery to remote management and operational workflows.
This growth will happen through new product features, but also deeper integration internally and externally:
Internally, our ecosystem is growing across several key areas. We’ve strengthened our RMM offering, introduced our own Remote Desktop for macOS, continue to improve our mobile application, and recently added a built-in ticketing capability directly into the MSP360 console.
At the same time, externally, we have a plan to continue integrating with leading partner platforms.
Speaking generally about the SaaS industry, I can say that backups and data protection are only going to become more important to organizations as they shift more and more of their workloads to cloud applications.
In short, MSP360 will continue to grow both from the inside out and through strong partnerships, with the goal of delivering a flexible, integrated, and forward-looking data-protection platform.
Thank you, Mr. Oleg, for taking the time to share your insights with us.
