Whitepapers
Relevance in the Digital Age
Digital Marketing | | By Oracle
🕧 2 minOn the heels of the first paper, which discussed technology’s impact on the consumer experience, and in tandem with our just-released costudy with IDC “The Future of the Supply Chain: Disrupt or Be Disrupted,” this paper takes an even broader view of the landscape and reviews companies staying relevant with end-to-end solutions that leverage the…
Lead Scoring : GUIDE FOR MODERN MARKETERS
Marketing Suite | | By Oracle
🕧 2 minLead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams.…
Case Study
Lessons from Enterprise Planning Case Studies
Marketing Suite | | By Oracle
🕧 2 minWe find ourselves in extraordinary times, with unprecedented change and disruption. An organization’s ability to act quickly with agility is more critical than ever. Time and again, disruptions large and small compel finance teams to ask: What do we need to put in place to manage the latest disruption—and how can we prepare ourselves to…
