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URLgenius, the App-Open Standard for commerce creators, marketplace sellers, brands and agencies, today announced new integrations that let clients create and manage app links directly in Claude and ChatGPT. Powered by Model Context Protocol (MCP), the integration connects URLgenius accounts to their AI tools, making it possible to build links alongside campaign planning. The company also introduced Creator Trends, a daily view of the products being promoted across its creator community.

“Commerce doesn’t happen in one place, and neither does the work behind it,” said Brian Klais, Founder and CEO of URLgenius. “As AI becomes part of how creators, sellers and brands plan campaigns, our focus is helping them put those ideas into action. We’re making app-link creation part of the tools clients already use, while Creator Trends gives clients a front-row view of the products creators are putting in the spotlight.”


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Turn campaign plans into app links

AI has become a part of how creators bring ideas to life. In Adobe’s 2026 Creators’ Toolkit Report, 75% of creators who had used or tried creative AI described it as integrated or essential to their work. The shift extends beyond creators. In a Digiday survey, 82% of brand and agency professionals said they use generative AI for creative production.

With URLgenius, a creator planning a holiday gift guide in Claude or ChatGPT can provide product or affiliate URLs and create app links within the same conversation. Marketplace sellers can prepare links for products and storefronts, while brands and agencies can build links for their own offers and client campaigns.

A daily pulse on creator commerce

Creator Trends gives creators a daily view of the products their peers are promoting across the URLgenius community. Reflecting a changing universe of approximately 10,000 products on an average day, the feature lets creators filter by category and see how products move in the rankings as they decide what to feature in their content and holiday promotions.


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“Not every product recommendation resonates with my audience. Creator Trends helps me see what other creators are promoting so I can make more informed decisions about what to curate and share,” said Amy Banks, lifestyle influencer and creator of Enjoying Life With Amy.

That view can also help brands and partner networks better understand what creators are choosing to promote. URLgenius sees an opportunity to use those insights to develop more relevant offers and incentives for creators.

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