Picsart Launches Aura – Delivering Social Content and Short-Form Videos in Minutes
Aura is an evolution of Picsart’s most popular design functions, by tackling the “blank canvas” problem and removing creative barriers.
Hovhannes Avoyan, Founder and CEO of Picsart, said: “The old model required you to master the tool before you could create. With Aura, we’ve eliminated that barrier entirely. The software learns you; your aesthetic, your workflow, your voice.”
Aura represents an evolution of Picsart’s image editor, one of the platform’s top-performing mini apps. Built on extensive research analyzing over 100,000 user prompts, Aura is designed to cover the most popular creative requests and use cases. Grounded in Picsart’s ‘Vibe Design’ foundation, it’s the easiest route to creation – the barrier to creative entry is close to zero. It eliminates the challenge of figuring out where to begin, guiding users from initial spark to finished output without prompting barriers.
Hovhannes Avoyan, Founder and CEO of Picsart, said: “The old model required you to master the tool before you could create. With Aura, we’ve eliminated that barrier entirely. The software learns you; your aesthetic, your workflow, your voice. It’s less like using an editor and more like working with a creative partner who understands what you’re trying to achieve.”
Content creators can transform static photos into trending, animated content in 60 seconds, create cartoons and even extend short clips into longer stories with Video Extend. Small businesses can turn kitchen table product shots into magazine-quality marketing assets without a production crew. Everyday creators can fix group photos and participate in viral trends through voice commands. Collaborative teams can leverage built-in sharing and real-time co-creation features, allowing friends or colleagues to instantly join sessions for feedback and refinement.
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Picsart Aura addresses a core insight: creative friction doesn’t stem from lack of capability, but from the blank canvas problem – not knowing where to start or what to ask for. The new function delivers:
- Conversational Creation – Natural language or voice commands replace complex layered processes.
- Unified Image + Video Workflows – Seamlessly flow between formats in one conversation: create a product photo, transform it into a marketing image, animate it into a video ad, then extend it with music.
- Voice-First Creative Partner – Voice interaction accelerates the creative process, turning spoken ideas into finished work in seconds.
- Adaptive Intelligence – Aura suggests vibes and styles tailored to your context, learns preferences over time, and maintains context across sessions.
- Professional Control at Speed – Execute complex multi-step workflows in seconds while maintaining creative control, with seamless sharing and collaboration.
Aura enables seamless movement between AI and manual editing. Creators can shift to Picsart’s full editor for precision work (e.g. brushwork, stickers, typography) then return to Aura to continue creating through conversation.
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This launch follows Picsart’s recent milestone of surpassing 2.5 billion lifetime downloads and the recent product debuts of Flow, its AI workflow automation tool, and AI Assistant for detail-oriented, in-depth workflows. Combined with Flow and AI Assistant, Aura reinforces Picsart’s vision of AI-powered creation where ideas flow naturally from thought to finished work.
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