Paradium.AI and Elcano Partner to Expand Brand IP Across Programmatic Channels Through Victoria and Encore Integration
Paradium.AI, Inc. (NYSE American: PAAI), an AI-driven technology platform operating at the intersection of IP, data and commerce engineered to empower creators, media entrepreneurs, publishers and brands, today announced a strategic partnership with Elcano, a curation enablement company that empowers publishers, data providers and agencies to build, operate and scale supply-side curation capabilities.
The partnership connects Victoria, Elcano’s AI agent for deal management and optimization, with Encore, Paradium.AI’s first-party data curation platform. The integration will support activation across display, online video, native, and Connected TV (CTV), extending the reach of Paradium.AI’s brands and audiences across owned-and-operated properties as well as premium off-platform supply.
Paradium.AI and Elcano are bringing to market a differentiated cross-channel offering that gives advertisers streamlined access to curated audiences and brand-aligned inventory. Elcano’s infrastructure will support automated deal creation and management, real-time intelligence, reporting and continuous supply-side optimization, helping improve media quality, efficiency and performance against advertiser KPIs. By leveraging these AI-driven technologies, Paradium.AI and Elcano continue to innovate in audience curation and drive future-focused solutions.
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“We’re thrilled to share the news of this partnership,” said Stephanie Mazzamaro, Head of Programmatic, Addressability, and Ops at Paradium.AI. “The combination of our first-party publisher data and Elcano’s agent, Victoria, strengthens our curation capabilities, enabling us to continually provide better experiences for our audiences and expand our reach across new channels.”
According to internal Adomik reporting, Paradium.AI-operated curated inventory delivered a $3.18 CPM in Q2 2026—7% higher than the open market CPM of $2.97—and achieved a 0.27% CTR compared with 0.22% in the open market. These results underscore the growing value of curated inventory and the opportunity for Paradium.AI to accelerate its curation desk initiatives with Elcano’s technology and expertise, creating both better yield for publishers and stronger performance for buyers.
“Paradium.AI brings together the first-party data, trusted brands and engaged audiences that buyers are seeking,” said Kyle Vidasolo, CEO at Elcano. “Connecting Encore with Victoria gives advertisers a more direct way to activate those assets, supported by the intelligence and operational controls needed to achieve the performance they are looking for.”
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