Omdia by Informa TechTarget Named Analyst Firm of the Year and Earns Multiple Industry Accolades

Awards from Institute of Influencer and Analyst Relations (IIAR>), British Association for Screen Entertainment (BASE) and Cybersecurity Marketing Society Highlight Impact Across Sectors

TechTarget, Inc., a leading growth accelerator for the B2B Technology sector, today announced that analyst firm Omdia by Informa TechTarget has been honored with multiple prestigious awards from industry organizations, recognizing its exceptional contributions to research, client engagement and leadership across diverse sectors.

At the Institute of Influencer and Analyst Relations (IIAR>) Awards 2025, Omdia was named IIAR> Analyst Firm of the Year – 2025, breaking IDC’s five-year winning streak. This recognition, awarded by the Analyst Relations (AR) community, underscores Omdia’s unparalleled ability to deliver actionable insights and foster meaningful partnerships. Additionally, Alex Viscusi, Account Director, Informa TechTarget, was named IIAR> Analyst Client Partner of the Year Americas – 2025, reflecting her exceptional dedication to building strong, collaborative relationships with analysts and clients. Karthik Jayakumar, Director for Asia Pacific (ANZ, Southeast Asia & India) at Omdia, was also honored as IIAR> Analyst Client Partner of the Year APAC – 2025, celebrating his commitment to delivering value and collaboration with clients across the region.

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Omdia’s excellence was further recognized at the British Association for Screen Entertainment (BASE) Awards 2025, where Maria Rua Aguete, Head of Media and Entertainment at Omdia, was awarded the Category Hero – Leadership award. With over 25 years of experience in media market intelligence, Maria was celebrated for her exceptional expertise, authenticity, and passion, which have inspired transformation across the media and entertainment industry. Her strategic vision, rigorous approach, and empowering leadership have made her a trailblazer, shaping both Omdia and the broader sector.

Adding to its accolades, Omdia was also named Best Analyst Firm at the Cybersecurity Marketing Society’s 2025 Marquee Awards, presented at their annual CyberMarketingCon Conference. This award highlights Omdia’s outstanding contributions to the cybersecurity industry, where its research and insights have empowered organizations to navigate complex challenges and drive breakthrough results in a rapidly evolving landscape.

“We are honored to be recognized by these respected organizations,” said Bill Morelli, President, Intelligence & Advisory, Informa TechTarget, and Head of Omdia. “At Omdia, we believe true leadership begins with listening and understanding. This approach sharpens our insights and enables us to empower our partners with purposeful, decisive action. These awards are a testament to the dedication of our teams and the trust our clients place in us to help them navigate the complexities of their industries.”

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These industry acknowledgements from multiple organizations reflect Omdia’s unwavering commitment to delivering impactful research, fostering innovation, and setting new standards of excellence across industries. Omdia’s intelligence and advisory services are powered by decades of expertise and comprehensive market coverage spanning a broad spectrum of technology markets from enterprise technology, cybersecurity to media and entertainment.

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