‘Nos Ayuda a Vivir’ Campaign Wins Prestigious Reed Award
Campaign Named Best Online Video – Spanish
Mundial Media, an AI-powered advertising platform purpose-built to understand culture through machine learning, is proud to announce that the ‘Nos Ayuda a Vivir’ campaign, developed in partnership with Poder Latinx, Conexión, and Autonomy Strategies, has won a 2026 Reed Award for Best Online Video – Spanish. The campaign was also named a finalist in the Best Online Video for Bootstrapped category.
The award recognizes a campaign designed to raise awareness around the importance of maintaining funding for the Clean Energy Plan, which helps lower energy costs and could bring jobs to North Carolina.
The ‘Nos Ayuda a Vivir’ campaign combined advanced AI-driven targeting with deep cultural insight to engage and mobilize Latino voters across the state. Executed by Mundial Media on behalf of Poder Latinx, Conexión, and Autonomy Strategies, the campaign harnessed privacy-first, cookieless technology to deliver precise, culturally resonant messaging that raised awareness among Latino audiences in North Carolina and encouraged calls to Congressional Republicans in support of the Clean Energy Plan.
The team executed an innovative in-language digital media campaign across multiple platforms. The strategy leveraged first-party contextual data to connect with underrepresented communities authentically, ensuring messages aligned with their values and concerns. This data-driven approach resulted in meaningful engagement, increasing awareness, and participation in key advocacy efforts.
In response to this honor, Tony Gonzalez, CEO & Co-Founder of Mundial Media, said:
“Mundial Media was built to help reach Latinos where they are online and beyond. To help do big things and make our country better. We are proud to have collaborated on this critically important campaign.
Latino families are struggling with the aftermath of Hurricane Helene, and the current economic policies are hurting our communities. This campaign engaged these communities to advocate for change when it’s most needed.”
Yadira Sánchez, Executive Director of Poder Latinx, said:
“Winning a Reed Award for ‘Nos Ayuda a Vivir’ reflects the power of collaboration and purpose-driven creativity. Together with Mundial Media, Conexión, and Autonomy Strategies, we built a campaign that combined innovative technology with culturally resonant storytelling to reach Latino communities with critical information about energy affordability.
At a time when policy decisions directly impact the cost of living for working families, this campaign showed how strategic communications can help communities understand what’s at stake and raise their voices for solutions that protect their economic well-being.”
Adrian Saenz, Founder and Partner, Conexión, said:
“This distinctive collaboration with Poder Latinx united the pioneering creative approaches of Conexión, the storytelling acumen of Autonomy Strategies, with Mundial Media’s proprietary AI targeting technology to engage the Latino demographic across their most active online platforms.
We more than met our goal of mobilizing and heightening awareness, in both English and Spanish, among Latino audiences within North Carolina, encouraging them to contact their Congressional representatives in support of the Clean Energy Plan to mitigate costs for their families.”
Kristian Ramos, Founder and Executive Director of Autonomy Strategies, said:
“It was an honor to work with Poder Latinx, Mundial Media, and Conexión on this critically important ad campaign. The Latino community has been among the hardest hit by climate-related extreme weather events.
I am proud that we were able to do the critical work of giving them the information they needed to make their voices heard with their local elected officials to advocate for clean energy solutions.”
By delivering culturally and linguistically relevant messaging in both English and Spanish, the campaign successfully connected with audiences in moments of contextual relevance, increasing receptivity and interaction. Higher-than-average engagement rates demonstrated that consumers were not passive viewers but actively engaging with the issue, reinforcing the effectiveness of a bilingual, community-centered approach to advocacy and highlighting the campaign’s ability to mobilize attention around clean energy, job creation, and cost-of-living concerns.
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