IZEA Launches ZED: The Creator Economy Marketing Operations Platform Infused with AI
IZEA Worldwide, a full-service creator economy agency, announced the launch of ZED, a creator economy marketing operations platform infused with AI. Built exclusively for IZEA’s employees and clients, ZED is specialized software that enables marketers to manage integrated creator campaigns at enterprise scale efficiently and effectively.
As creator marketing becomes a core strategic pillar, campaigns are growing more complex. Brands are managing hundreds of creators, across multiple platforms, with deeper integrations across content, media, and commerce with real-time performance expectations. Managing campaigns at scale can be challenging.
According to IAB’s 2025 Creator Economy Ad Spend & Strategy Report, brands cite identifying the right creators to partner with as their top challenge. Additionally, 39% of brands report that proving ROI is their biggest hurdle to measuring success.
To solve this problem, IZEA created ZED. The ZED platform allows brands to plan smarter campaigns, collaborate seamlessly with creators, automate execution workflows, measure performance in real time, and optimize continuously with AI. Aligned with IZEA’s standardized delivery process, ZED facilitates the management of all steps of a creator economy campaign in one platform.
“Think of ZED like Salesforce for the creator economy,” said Patrick Venetucci, CEO of IZEA. “Similar to how Salesforce enables sales teams to manage thousands of customer relationships, ZED enables marketing teams to manage hundreds of creators simultaneously efficiently, intelligently, and at enterprise scale.”
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IZEA Worldwide, Inc. (“IZEA”) is a full-service creator economy agency powered by our proprietary ZED technology, with a mission to to make Creator Economy solutions for marketers. We do this by lighting up the Creator Economy with IZEAs our strategies, campaigns, and solutions that build brands and drive demand. Since launching the industry’s first-ever influencer marketing platform in 2006, IZEA has facilitated nearly 4 million collaborations between brands and creators.
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