Intentsify Launches New Data Solutions and Expands Internationally While Posting Strong Annual Growth

Intentsify grew revenue over 20% year over year, extending an unbroken record of annual growth since the company’s founding. Two strategic acquisitions in the last two years have accelerated that growth: Five by Five in 2024, which brought a member-driven identity graph and self-correcting dataset now embedded across Intentsify’s solutions, and Salutary Data earlier this year, which added AI-enhanced data validation and a database of 156 million verified B2B contact profiles.

Together, these investments strengthen Intentsify’s market position, expand its solution capabilities, and position the company to capitalize on the growing AI tailwind.

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New GTM Motion: Showing Up Where Buyers Are Activated

For the first time, Intentsify’s B2B audience data is available as 700+ pre-built segments that marketers can discover and activate directly within leading DSPs — including The Trade Desk and DV360. This includes 300+ unique segments unavailable through other providers, spanning five critical data dimensions: intent signals, firmographics, technographics, personas, and business events.

This off-the-shelf approach represents a meaningful extension of Intentsify’s existing programs. By making its audience data available in the marketplaces where buyers and planners already work, Intentsify removes friction and dramatically accelerates time to activation.

Powering discovery across the full library is Audience Explorer, an interactive tool that allows marketers to browse all 700+ segments, layer them to build precisely targeted audiences, view real-time reach and pricing estimates, and copy segment IDs for immediate activation. For campaigns requiring an additional layer of precision, Custom Audiences tailor buying signals to specific solutions, use cases, and buying groups.

Expanded Data Offering and International Market Coverage

Intentsify signed a new agreement with LiveRamp in Q1, expanding its ability to distribute audience data across international markets and a broader set of activation platforms. This marks a significant step in Intentsify’s global growth strategy, enabling audience data in over 90 countries, including full availability in the United Kingdom, France, Australia, Germany, Spain, Italy, and New Zealand.

Intentsify is also extending its industry-leading B2B audience solutions to Canada — making it the only intent data provider in the market with this level of coverage. Working with Environics Analytics, Canada’s premier marketing and analytical services company, Intentsify is distributing its audiences across major ad platforms in Canada, beginning with The Trade Desk. With nearly one million Canadian companies and over 10 million Canadian professionals now reachable, B2B marketers running North American campaigns can execute truly unified, cross-border programs without gaps in coverage or accuracy.

“Our customers have been asking for this,” said Chris Modzelewski, EVP of Ad Solutions and Data at Intentsify. “The combination of LiveRamp’s distribution capabilities and Environics Analytics’ Canadian market expertise means we can now deliver the same precision and confidence our customers expect from us in the U.S., globally. This is just the beginning of where we’re taking our audience reach.”

“What we’re announcing today is the result of years of deliberate investment in our data foundation,” said Charlie Allieri, President of Intentsify. “The acquisitions, the identity graph, the international expansion — these aren’t separate initiatives. They are one coherent strategy, and it’s starting to show up in our results and in the market.”

Rounding Out the GTM Strategy

Alongside its audience and geographic expansion announcements, Intentsify continues to broaden the channels available to customers beyond its flagship content syndication and display programs. Email marketing, event marketing, digital out-of-home (DOOH), podcast advertising, and connected TV (CTV) have all been added to Intentsify’s offering in recent periods. By expanding the channels B2B marketers can use to reach and engage buyers, Intentsify makes it easier to achieve the touchpoint frequency needed to drive consistent messaging across the full buying journey.

Intentsify’s mission is to solve B2B go-to-market challenges by turning buyer intent into measurable impact, empowering marketing, advertising, and sales teams to engage the right decision-makers at the right moment, across every channel that matters.