IAB Names NBCUniversal’s Alison Levin as 2026 Chair

Alan Moss, Amazon Ads’ Vice President of Global Advertising Sales, Named IAB’s Vice Chair for 2026

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future 

The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced Alison Levin, President of Advertising and Partnerships at NBCUniversal, as Chair of its 2026 Board of Directors. Levin brings extensive leadership experience across streaming, television, and digital advertising, informed by her tenure at NBCUniversal and Roku and her service on the IAB Board since 2022, most recently as Vice Chair.

Additionally, Alan Moss, Vice President of Global Advertising Sales at Amazon Ads, will serve as the 2026 Vice Chair. Moss brings decades of leadership experience from Amazon, Google, and PayPal, and a deep understanding of the digital economy’s evolving dynamics.

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“As the digital industry embarks on another seismic shift driven by AI, our industry must rethink everything from how we approach media, measurement, commerce, creativity, workflow, privacy, and consumer trust,” said David Cohen, CEO, IAB. “As IAB marks its 30th year, I’m energized by the leadership Alison and Alan bring to tackle today’s complex landscape while building for what’s next. Together, they bring the strategic clarity, operational expertise, and future-focused leadership needed to guide IAB and the industry into the future. The road ahead is not incremental; it’s transformational, and industry collaboration is critical for us all to succeed.”

“I’ve been proud to serve on the IAB Board during a time of tremendous growth and innovation for our industry,” said Levin. “Taking the lessons I’ve learned along the way and from my predecessor Shenan Reed, I look forward to continuing this work of bringing together diverse voices from across the ecosystem, helping brands and publishers embrace change, and ensuring our industry remains focused on delivering value to consumers and marketers alike.”

“IAB plays a critical role in bringing the industry together around the standards and transparency that unlock digital advertising’s full potential,” said Moss. “I’m looking forward to working with Alison, David, and the IAB Board as we tackle what matters most – building new measurement solutions that deliver real outcomes, enabling AI that creates actual value, and shaping an industry that works better for everyone.”

IAB Celebrates 30 Years of the Digital Advertising Ecosystem

For three decades, the Interactive Advertising Bureau has united stakeholders across the digital media landscape to establish industry standards, foster collaboration, and build tools that allow brands, agencies, publishers, ad tech companies, and platforms to thrive. From its earliest efforts to define banner ad specifications, to today’s frameworks for commerce media and responsible AI usage, IAB has served as a strategic guide and unifying force across moments of seismic change.

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“As IAB turns 30, it’s not just about our own milestones – it’s about honoring the digital advertising industry’s transformation and the incredible progress we’ve made together,” said Carryl Pierre-Drews, EVP and CMO, IAB. “We’ve gone from static banners to immersive, interactive, AI-powered experiences. IAB will continue helping the industry navigate change responsibly, creatively, and strategically.”

To kick off IAB’s 30th anniversary this year, the organization will be hosting a retrospective panel reflecting on the last three decades of digital advertising. Moderated by IAB CEO David Cohen, the panel, “IAB at 30: From Foundations to the Future,” will bring together past IAB Board Chairs from across the three decades to reflect on the defining moments in IAB and industry history – from the first display ads and early privacy debates, to programmatic’s rise and the current shift toward AI, creators, and commerce media.

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