Hightouch Raises $150 Million to Reinvent How Marketing Works Using AI

Series D led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures values company at $2.75 billion as enterprises adopt AI agents to accelerate marketing innovation and execution

Hightouch, the leader in data and AI for marketing, today announced a $150 million Series D financing led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. Additional investors and strategic partners also participated in the round, including Iconiq Capital, Sapphire Ventures, Amplify Partners, Y-Combinator, and TD7, the venture capital arm of The Trade Desk.

The company has grown more than 100% in each of the past two years as enterprises adopt AI agents to automate and execute marketing workflows, signaling a broader shift in how marketing operates.

“Marketing is sorely in need of reinvention,” said Kashish Gupta, co-founder and co-CEO of Hightouch. “But most AI solutions haven’t actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn’t really get used. We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels.”

Over the past 18 months, many companies experimented with AI in marketing, but results have fallen short. Unlike engineering, where AI can operate on structured code, marketing depends on brand context, proprietary data, and complex workflows, areas where most AI tools lack access or understanding.

Hightouch addresses this gap with an agentic marketing platform built on top of a comprehensive enterprise context layer. By combining customer data, brand context, and marketing orchestration, Hightouch enables always-on AI agents to proactively research audiences, generate on-brand creative, and execute campaigns across advertising, email, SMS, and web, all within enterprise guardrails. Customers are seeing meaningful improvements in speed, output quality, and campaign performance.

Companies including Domino’s, PetSmart, DraftKings, Ramp and Whoop use Hightouch to activate customer data and power personalized marketing across channels.

“AI is fundamentally changing how enterprises operate, and marketing is one of the largest functions poised for transformation,” said Darren Cohen, Partner at Goldman Sachs. “Hightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems. We believe that approach positions them to define the next category of marketing infrastructure.”

This financing signals the arrival of agentic marketing as a category. As enterprises move beyond experimentation, AI agents are becoming core to how marketing is planned, created, and executed.

The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution, with the goal of becoming the end-to-end system for agentic marketing.

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