From Static Content to Adaptive Knowledge: Holtzbrinck Launches Liquid Content Summit
Liquid Content Summit explores how trusted research, media, and journalism become multimodal, personalized experiences at scale.
AI is restructuring how knowledge is created, distributed, and trusted. For decades, Holtzbrinck has shaped how science, education, and media inform society. Now, the company is convening leaders across technology, research, education, and publishing to define the standards and operating models that will shape this next chapter.
At the center of the Summit is a shift toward next-generation knowledge formats: scientific papers that adapt to reader expertise; non-fiction works that extend across podcast, video, and interactive layers; and investigative journalism that dynamically integrates primary sources and data. A new generation of readers, researchers, and learners expects knowledge that adapts to how they discover, engage with, and apply information, across formats, platforms, and levels of expertise. The focus is not experimentation for its own sake, but building formats designed to scale while preserving authority.
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Bringing together innovators, executives, best-selling authors, journalists, and senior AI researchers, the Summit is structured as a working session. Participants will develop practical publishing models, prototype immersive knowledge experiences, and examine the governance frameworks required to ensure that as knowledge scales, creators are credited, intellectual property is protected, and institutional trust is preserved.
“People today expect knowledge that adapts to how they think, discover, and act, not content locked in static formats. In partnership with the creative industry and leading tech companies, publishers can lead this shift. AI lets us make content truly liquid, but flow without trust just carries things away. Responsible AI is the riverbed: it keeps knowledge grounded in facts. At the Liquid Content Summit, we’re bringing together experts to reimagine how knowledge is created, shared, and experienced,” said Katharina Neubert, Managing Director of the Holtzbrinck AI Hub.
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The Liquid Content Summit is part of Holtzbrinck’s broader AI Hub strategy, which connects global teams with leading AI partners and accelerates innovation across the group. With this initiative, Holtzbrinck positions itself not only as a participant in AI transformation, but as a builder of the frameworks that will govern it.
Holtzbrinck, a family-held global media company headquartered in Stuttgart, Germany, inspires progress across science, education, literature, and journalism. With 175 years of heritage, we unite leading publishers and innovators to inspire minds to shape new futures.
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