Domaine Worldwide Launches Domaine Editions, Bringing Continuous Innovation to Enterprise Shopify Brands
Domaine Worldwide, the global leader in Shopify design and development, today launched Domaine Editions, a bi-annual release program from its internal R&D department, Domaine Labs. Aligned with Shopify Editions, the program helps brands continuously evolve their storefronts with the latest tools and features without costly rebuilds.
“The future of commerce belongs to brands that can evolve as fast as their customers,” said Max Rolon, Chief Technology Officer at Domaine Worldwide. “Domaine Editions gives our clients that advantage. It combines the speed of Shopify’s innovation cycle with the engineering power of Domaine, creating a model that no traditional agency can match.”
The inaugural release, Foundation, is a modular, enterprise-grade Shopify framework engineered for speed, accessibility, and long-term maintainability. Built on Domaine’s experience launching more than 350 storefronts, Foundation leverages Shopify’s latest features to give brands ultimate content flexibility with the simplicity and stability that are the hallmarks of Shopify.
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Proven Results With Leading Brands
Early client outcomes show how Foundation accelerates launches and drives measurable growth for enterprise brands:
- Psycho Bunny relaunched on Shopify in 20 weeks, achieving an 8% increase in conversion rate since launch.
- Olaplex recorded a 31% lift in conversion, 30% more add-to-cart actions, 18% more views per session, and a 51% faster load time (LCP) after adopting Foundation for both DTC and B2B.
- Polywood and Moose Knuckles completed complex migrations from Adobe Commerce to Shopify in under 30 weeks, demonstrating Foundation’s ability to accelerate large-scale enterprise transformations.
Domaine Labs: The Engine Behind the Innovation
Domaine Labs, the company’s dedicated R&D team, is the engine behind Domaine Editions. Its in-house engineers experiment with emerging technologies and build proprietary solutions in parallel with Shopify Editions, allowing Domaine to deliver new tools and frameworks to clients faster than traditional agencies.
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“Inside Domaine Labs, our team focuses on what’s coming next and how to make it usable for brands today,” said Milo Farley, Director of Delivery for Domaine Labs. “That combination of market awareness and engineering depth gives our clients informed access to tools and capabilities they won’t find anywhere else.”
Domaine Editions cements Domaine’s position as the agency leading the charge in Shopify innovation—delivering new technologies and frameworks to clients ahead of the curve and redefining what’s possible for enterprise brands.
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