DeeperDive Hits 7M MAUs, Emerges as Leading GenAI Answer Engine
DeeperDive Adds Support For 6 Languages, Expanding Globally with Publishers Including Ouest-France, El Nacional, Ynet and More
Taboola announced significant consumer momentum and global expansion for DeeperDive, its Generative AI “Answer Engine” that lives on many of the world’s top publishers, including USA TODAY Co., India Today, and BuzzFeed Asia.
Since launching in general availability in late 2025, DeeperDive has seen rapid adoption among both publishers and readers across the open web. As a cornerstone of Taboola’s Agentic roadmap, DeeperDive transforms publishers’ trusted content into an interactive discovery experience, meeting the evolving expectations of readers by allowing them to explore stories with greater depth, trust, and a stronger sense of community.
- Reaching nearly 7 million monthly active users: DeeperDive has quickly become part of the open web experience for millions of users exploring topics they care about. The most popular question categories include politics, sports, finance, entertainment, and shopping. Around 50% of user questions on DeeperDive are about the last 24 hours of news, entertainment and sports information.
- 1 in 6 readers engaging with DeeperDive: While typical recirculation rates on the internet over the last 30 years have remained in the low single digits, publishers that have integrated DeeperDive are seeing as much as up to 17% user engagement.
- DeeperDive users read a lot more content and drive some of the highest advertiser conversion rates on Taboola: Historically, when visitors read articles on publisher sites, the likelihood they continue on to another article has remained in the low single digits, typically resulting in just one or two articles read per visit. DeeperDive changes that dynamic. Once users enter the LLM experience, where they can ask questions, follow up, and explore suggested prompts, the likelihood that they choose to read an article rises to around 20%. This deeper engagement not only increases content discovery but also leads to some of the highest advertiser conversion rates across the Taboola network.
Read More: Beyond the Algorithm – Unlocking 1:1 Engagement in the Age of AI Search
- Millions of reader questions each month now available to editorial teams: For the first time, editors can start their day with direct insight into what their audience is curious about. Through the DeeperDive dashboard, editorial teams can see insights derived from millions of reader questions, recently exceeding 10 million questions per month. These insights help inform editorial coverage and guide homepage decisions toward the topics readers care about most.
DeeperDive Goes Global with Publishers Ouest-France, El Nacional, Ynet and more
As part of DeeperDive’s recent momentum, Taboola is also announcing global availability of the technology in new languages and regions. Publishers including Ouest-France, El Nacional, and Ynet are joining Taboola for this new expansion that will soon see the technology available in French, German, Hebrew, Japanese, Korean, and Spanish.
DeeperDive connects readers with trusted sources to explore topics they care about, directly within publisher sites. It brings the power of Gen AI search engines directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web.
“Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations, and discover trusted content in entirely new ways,” said Adam Singolda, CEO of Taboola. “In my career, I have never seen users adopt a new product at these levels while generating such strong engagement and advertiser performance.”
Read More: From First Click to Loyalty: AI-Driven CX in Action
“I believe the AI landscape will ultimately be defined by two models: subscription LLMs and ad supported LLMs. With DeeperDive, we have the opportunity to build the largest ad supported LLM for the open web, one that is free for publishers and free for users, creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers. People want more than answers. They want trusted content and to be part of a community. While direct AI engines are powerful, I will always prefer watching Knicks highlights on my favorite local or sports site or reading travel reviews from a trusted publication when planning a trip with my family. Experiences built around trusted content and community will only grow stronger over time,” continued Singolda.
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