ChatB2B Launches: A New Podcast Helping Marketers Find Their Advantage in the AI Era
ChatB2B podcast Introduction Video. ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization.
What happens when AI changes not just how we market, but how our organizations make decisions?
That’s the question at the center of ChatB2B, a new weekly podcast for B2B marketers who want clearer answers, and a stronger point of view, as the industry moves through one of its most transformative chapters.
Hosted by Andrew Au, a technology expert and Co-CEO of Intercept who has been featured in Forbes, Bloomberg, BNN, and Business Insider, ChatB2B brings practical conversations to marketers navigating AI’s accelerating impact on campaigns, content, teams, and go-to-market strategy. Each episode features Andrew’s conversation with B2B marketing leaders who break down what’s real, what’s noise, and what practitioners are doing today to prepare for what’s next.
Read More: AI Marketing Innovation Playbook: How E-Commerce Brands Can Stay Ahead in 2026
ChatB2B launches with three episodes:
Episode 1 with Mike Thibodeau, Google Cloud
Sales Enablement in the Era of AI: Are We in an AI Bubble?
Andrew and Mike explore how AI is reshaping sales enablement, helping teams cut through content overload and guide buyers through increasingly complex decisions.
Episode 2 with Jonna Bell, Qualcomm
The New Partner Marketing Playbook
For marketers supporting channel partners, AI is changing expectations fast. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, shares how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used.
Read More: Why Data-Driven AI Is the Competitive Advantage Modern E-Commerce Marketers Can’t Ignore
Episode 3 with Josh Chiavaroli, Intel
What AI Really Means for Your Marketing Career
If you’re wondering how AI will reshape the skills marketers need, this conversation delivers clarity. Josh Chiavaroli draws on experience across OEM, silicon, and the classroom to explain which skills are rising in value and what work humans should still own.
Write to us [wasim.a@demandmediaagency.com] to learn more about our exclusive editorial packages and programmes.
