BlueOcean Debuts Marketing-Specific Agentic AI Platform to Transform Brand Work Across the Enterprise

Trained on proprietary, brand-specific data, BlueOcean delivers 97% improvement in operational efficiency while unleashing exponentially more time for creativity–from strategy through execution

BlueOcean today announced the launch of an innovative marketing-specific agentic AI platform, designed to give brand leaders–from the C-suite to marketing practitioners–instant, contextual insights that fuel creativity and accelerate decision-making.

Built by marketers for marketers, the platform combines five years of proprietary data across more than 3,000 sources with purpose-built agents to deliver clarity where generic AI falls short. Early adopters at AWS, Cisco, Databricks, Intel, Microsoft, Roche and SAP have already reported up to a 97% improvement in operational efficiency, freeing teams to shift focus from manual reporting to bold, creative strategy.

A recent MIT report found that 95% of generative AI pilots are failing, but these “failures” are actually crucial steps in organizational learning–and measuring value only by short-term revenue misses the broader impact. Success depends on three fundamentals: integrating AI into workflows, ensuring data readiness and investing in change management.

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BlueOcean embeds these fundamentals into its platform by combining five years of proprietary brand data with purpose-built agents. The result: contextual, actionable insights that not only improve efficiency but also give marketers the confidence to move faster and more creatively.

BlueOcean has developed Spark™, an enterprise-ready, multi-agentic intelligence engine built to enable marketers to instantly answer questions like:

• How did my ad spend last quarter track to brand awareness, compared to my top 3 competitors?
• What key activities are my competitors using to grow?
• Was there a moment last year where my brand took a hit–if so, when and why?

BlueOcean not only answers these questions but also presents enterprise-ready, actionable data so teams can immediately begin formulating their next strategic action or campaign. Brands can view their live BlueScore™, a cumulative assessment of five key factors of brand reputation, and dive into each factor to see how their awareness, distinctiveness, consistency, impact, and trust are shifting over time and compare against competitors.

“When clients see the platform in action, they immediately recognize the impact: weeks of work reduced to minutes and insights ready to fuel creativity,” said Liza Nebel, Co-founder, President and COO of BlueOcean. “Our purpose-built agents are like a team of creative strategists always on and ready to go. Instead of waiting weeks and spending thousands on traditional one-off reports, marketers can ask direct questions such as ‘What themes make our brand most distinct in this category?’—and instantly receive context-aware insights.”

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Beyond Generic AI: The Proprietary Data Advantage

Unlike generic copilots and broad GPTs with a simple marketing wrapper, BlueOcean is trained on and continuously analyzes thousands of public and subscription data sources that marketers already use. BlueOcean spent five years amassing invaluable data on thousands of brands, their competitors and market dynamics. With over 3,000 data sources, such as Nielsen, Shopify, and Yelp!, the platform integrates financial data, SEO, news, brand-owned content and more to provide marketers with a 360-degree real-time view of their brand landscape. This comprehensive data foundation enables near-instant results that unlock human creativity and make marketing more effective.

“Marketers today are moving too fast to rely on outdated research,” said Grant McDougall, Co-founder and CEO of BlueOcean. “Only 13% of brands say their insights support bold creativity, and over half struggle to make timely decisions. We created a system that puts key insights at marketers’ fingertips and built AI agents to turn them into action—from high-level strategy to copy for social channels.”

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