Aurora Mobile’s GPTBots.ai Helps NTS Turn 38 Years of Contact Center Expertise into Human-Led AI

Aurora Mobile Limited (NASDAQ: JG), a leading global provider of customer engagement and marketing technology services, today announced that its enterprise-grade AI agent platform, GPTBots.ai, has entered into a partnership with AI Storm Co., Ltd. (Tokyo Stock Exchange: 3719), a listed Japanese enterprise IT services company, to begin deploying and validating a Human-Led AI initiative within the live operations of Nihon Telesystem, Inc. (“NTS”), AI Storm’s wholly owned subsidiary.

Bringing AI into Live Contact Center Operations
AI Storm Co., Ltd. (Tokyo Stock Exchange: 3719) is a Japanese enterprise IT services company specializing in enterprise IT services, spanning JD Edwards / ERP consulting and HR services.

Its wholly owned subsidiary, NTS, has operated contact centers for more than 38 years, accumulating deep frontline expertise. Like many contact centers in Japan, NTS faces a structural challenge: veteran agents’ judgment and resolution paths live in individuals and are hard to replicate at scale, while the industry-wide labor shortage keeps pressure on service consistency.

Building on AI Storm’s ability to localize enterprise services for the Japanese market, NTS is adopting GPTBots.ai to turn that experience into reusable, continuously improvable AI capability. Human-Led AI — AI that supports people’s judgment rather than replacing it — is the guiding principle.

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Turning 38 Years of Contact Center Experience into Reusable AI
At its core, NTS’s challenge is one of knowledge transfer: the judgment, scripts, and resolution paths of veteran contact center agents have long lived in individuals and proved difficult to replicate at scale.

GPTBots.ai captures that experience as knowledge and makes it available in daily operations through one loop spanning three stages:

• Training: AI role-play simulates customer types, inquiry scenarios, and emotional tones, so new agents can rehearse against realistic cases and receive feedback — turning decades of training expertise into a repeatable, optimizable practice regimen.
  
• Live calls: AI surfaces relevant business information and response cues in real time, combining the customer’s question, conversation context, and corporate knowledge — narrowing the gap in service quality between agents.
  
• Post-call review: AI automatically summarizes calls, extracts key information, and analyzes service quality — cutting repetitive manual work and turning frontline call experience into a trackable, improvable asset.

Experience is applied in training, validated in live calls, and captured in review — one loop, not three separate features.

Keeping Human Expertise at the Center of Better Service
Makoto Nishihama, Director of Nihon Telesystem, Inc., said:
“The greatest challenge a contact center faces is passing the experience of veteran agents on to everyone on the front line. Through this project, we want to embed that experience into our daily operations and raise the consistency of our response and service quality.”

With GPTBots.ai as its foundation, NTS can connect corporate knowledge, service standards, conversational context, and operational processes, and progressively apply AI capabilities to agent training, real-time response, and call quality evaluation. This is where an enterprise-grade AI agent platform differs from a one-time deployment: NTS can maintain and evolve the knowledge that powers every AI response.

For NTS, the value of AI lies not only in automation, but in making experience replicable, making training sustainable, and making service quality measurable.

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Validating Human-Led AI in Live Contact Center Operations
“Japan’s service industry faces a structural labor shortage, and contact centers are on its front line. In that market, ‘human-led’ is exactly the adoption approach enterprises value most. Our goal is not to replace people with AI — it is to help frontline staff grow with AI. By combining GPTBots.ai’s platform, AI Storm’s local business base, and NTS’s 38 years of operational experience, we want to help Japanese enterprises move AI from validation to production with confidence,” said Chris Lo, Founder and CEO of GPTBots.ai.

This collaboration marks a first step in GPTBots.ai’s work to bring enterprise-grade AI into Japan’s service industry — beginning with contact center training, real-time response, and call quality evaluation.

Going forward, GPTBots.ai will continue to work with AI Storm and NTS to validate AI across contact center training, real-time response, call analytics, and quality management — contact center intelligence that keeps people at the core and AI as the backbone.

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