Alice Allegrini Promoted to Regional Vice President of International Sales at Planful

Planful has appointed Alice Allegrini as the Regional Vice President of International Sales for Europe and the Middle East, which is an unequivocal indication of the company’s ambition to expand rapidly in international markets and grow on a large scale. 

She will be responsible for developing and executing the sales strategy in Europe and the Middle East, with a mandate to scale regional operations, strengthen go-to-market alignment, and expand customer and partner engagement. This promotion is an affirmation of the company’s confidence in the seasoned management team as the global demand for cloud-based financial performance management and AI-based planning solutions grows.

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With over two decades of experience in senior sales and marketing positions, Allegrini is recognized for her skills in the opening and scaling of UKI subsidiaries for foreign-headquartered companies. She is a strategist who instills robust growth and development plans that not only increase profitability but also refresh the commercial functions and promote governance across the crucial business activities. A coach and mentor at the same time, she draws the teams in through her active listening and friendly leadership style, and also supports the formation of strategic alliances among the various groups of stakeholders.

Allegrini, who is recognized for her ability to productively challenge the existing order, gives the strategic oversight that verifies the accountability at the highest level. Her skills encompass business development, go-to-market strategy, and sales and marketing organization design, which are expected to play a significant role as Planful expands its international market.

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Planful is a trailblazer in financial performance management cloud software, which enables companies to make their planning, budgeting, consolidation, reporting, and analytics processes more efficient. The company’s award-winning AI features provide customers in more than 100 countries with faster closes, greater accuracy, and better-informed decisions. Allegrini’s promotion serves to reinforce the leadership pool at Planful as the company continues to expand its footprint in Europe and the Middle East.

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