As automotive marketing and software platforms continue expanding their data driven capabilities, companies are strengthening leadership teams to accelerate growth and deepen industry partnerships. Affinitiv has appointed Thomas “T.O.” Wagner as Chief Revenue Officer to guide its global revenue strategy and support continued expansion across the automotive ecosystem.
Affinitiv, a provider of data driven marketing and software solutions for automotive dealerships and manufacturers, announced that Wagner has joined the company’s executive leadership team as Chief Revenue Officer. In this role, he will oversee the company’s global revenue organization, including sales execution, strategic account management, and revenue operations.
The appointment comes as Affinitiv continues to scale its platform across automotive dealerships, dealer groups, and original equipment manufacturers. By strengthening its revenue leadership, the company aims to enhance its go to market strategy while expanding long term relationships with partners throughout the automotive industry.
Wagner brings more than three decades of leadership experience spanning automotive technology, software platforms, and data driven services. Over the course of his career, he has developed a reputation for building high performing teams and aligning sales, marketing, and operational strategies to support sustainable growth.
“T.O. is a proven revenue leader with deep industry knowledge and a strong reputation for developing teams and partnerships that perform,” said Sharon Kitzman, CEO of Affinitiv. “He understands how to translate strategy into execution and how to help organizations grow in complex, competitive markets. We are excited to welcome him to the Affinitiv leadership team.”
Prior to joining Affinitiv, Wagner held senior leadership positions at several well-known automotive technology companies. His experience includes roles at DMEautomotive, AutoPoint, which later became part of Solera, and Reynolds & Reynolds. In these positions, he worked closely with dealer networks and automotive manufacturers to modernize sales strategies and drive digital transformation initiatives across the industry.
Throughout his career, Wagner has focused on helping organizations adapt to evolving customer expectations and technological change within the automotive sector. His work with dealer groups and OEM partners has included developing scalable go-to-market strategies, strengthening customer engagement programs, and aligning revenue operations with long term growth goals.
At Affinitiv, Wagner’s responsibilities will include leading efforts to refine the company’s sales strategy and improve revenue predictability as it expands its marketing technology and customer engagement solutions. He will also play a key role in building deeper relationships with strategic partners and enterprise customers across the automotive ecosystem.
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Affinitiv’s platform combines marketing automation, customer data insights, and software tools designed to help dealerships and automotive brands improve customer acquisition, retention, and service engagement. As the automotive industry continues shifting toward data driven marketing and connected customer experiences, revenue leadership plays an increasingly important role in scaling these solutions across global markets.
With Thomas “T.O.” Wagner as Chief Revenue Officer, Affinitiv is positioning itself to strengthen its go-to-market execution and accelerate growth among automotive retailers and manufacturers. The leadership appointment reflects the company’s broader focus on expanding its market presence while delivering marketing technology solutions that support long term customer relationships and measurable business outcomes.
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