AdLift Pioneers AI Citation Tracking with New Tesseract Feature
AdLift, a global leader in SEO and digital marketing (recently acquired by Liqvd Asia), announced a major enhancement to its AI visibility platform, Tesseract. The newly launched ‘Brand Share of Voice (SOV)’ feature is set to redefine how brands measure authority in the age of AI-driven search.
As search evolves from traditional rankings to AI-generated answers, Brand SOV provides the missing piece for marketers: a way to track which sources LLMs cite when mentioning their brand and how often. This feature offers unparalleled visibility into the ecosystem of citations powering tools like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.
Marketing Technology News: Ad Demand Surges Ahead of Holiday Season as Generative AI Reshapes Shopping, AdRoll Reports
“AI models are now gatekeepers of information. If your brand isn’t being cited by authoritative sources, you risk invisibility in tomorrow’s search landscape. Brand SOV is about giving CMOs and digital leaders the clarity they need to influence those AI outputs,” said Prashant Puri, CEO & Co-Founder, AdLift.
The feature includes Brand SOV dashboards, source frequency breakdowns, and actionable export tools, designed to help enterprises strengthen their brand trust signals where it matters most: inside the AI engines shaping customer journeys.
Marketing Technology News: Workday and Microsoft to Deliver Unified AI Agent Experience for the Enterprise
Tesseract is among the first platforms globally to make AI citation tracking available at scale, further cementing AdLift’s leadership in pioneering solutions for the zero-click search era.
Our Mission
To empower brands with the tools and insights they need to stay discoverable and competitive in the age of AI-driven search. Tesseract is built to decode how content ranks across emerging platforms—from AI Overviews to large language models—helping marketers make smarter, faster decisions backed by data.
Who are we?
AdLift is a premier digital marketing agency that accelerates brand growth through data-driven SEO, content marketing, and performance-focused strategies. With a global footprint across the US, India, GCC, and APEC regions, we partner with Fortune 500 companies and high-growth startups to deliver impactful, ROI-centric campaigns.
Write to us [wasim.a@demandmediaagency.com]to learn more about our exclusive editorial packages and programmes.
