8×8 Ranked No. 1 in CX Product Satisfaction by Enterprise IT Leaders
Eastern Management Group Study Finds 8×8 Leads Major CX Providers in Overall Product Satisfaction Among Large Enterprises
Large enterprises rank 8×8, Inc. , a leading global business communications platform provider, highest in overall customer experience (CX) product satisfaction among leading providers, according to a new enterprise study from Eastern Management Group.
The 2025 Enterprise CX Product Satisfaction Study evaluated 10 major CX vendors across five product performance categories. 8×8 earned the highest Total Product Satisfaction score and outperformed several major competitors across multiple individual categories.
“Enterprise IT leaders aren’t looking for more features, they’re looking for platforms that actually simplify complexity and deliver results,” said John Malone, President and CEO at Eastern Management Group. “8×8’s top ranking reflects a clear strength in combining reliability, operational control, and embedded innovation – particularly in how AI is applied to improve real-world performance, not just add new capabilities. That balance is what’s driving satisfaction at the enterprise level.”
Read More: Everseen CEO Joe White’s Exclusive Interview with MarTech Pulse on Conversational AI
What enterprise IT leaders value most
The Eastern Management Group study surveyed IT managers responsible for large CX deployments and measured satisfaction across:
- Technology and Product: Technical depth, integrations, and overall platform capabilities
- Reliability: Uptime, stability, and voice quality under enterprise workloads
- Innovation: Pace of feature development and adoption of emerging technologies such as AI
- Management Tools: The ability for IT and contact center leaders to administer and optimize CX operations
- Total Product Satisfaction: A composite score reflecting overall confidence in the platform
Across these measures, respondents associated 8×8 with strong technical breadth, a robust administrative environment, and a consistent pace of innovation – contributing to the highest overall satisfaction rating among vendors included in the study.
Delivering clarity in complex CX environments
As enterprises modernize customer engagement, many organizations face fragmented tools and siloed systems that slow down teams and create inconsistent experiences.
“Enterprise IT leaders want a CX platform that reduces complexity without sacrificing control,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “Earning the top satisfaction score in this study – across reliability, innovation, and management tools – reflects what we hear directly from customers: the platform works, and it gives IT teams the visibility and control they need to run at scale.”
Read More: SEO vs AEO vs GEO: The Future of Search Optimization for B2B Marketing in 2026
The 8×8 Platform for CX unifies contact center, business communications, and AI-powered insights into a single platform, enabling organizations to simplify operations, empower agents, and deliver more consistent customer interactions across channels.
The platform is designed to help CX and IT leaders replace fragmented systems with a unified approach that brings clarity, visibility, and operational control to enterprise communications environments.
Write to us [wasim.a@demandmediaagency.com] to learn more about our exclusive editorial packages and programmes.
