1Password, a leader in identity security, is proud to announce its inclusion in Fast Company’s annual Brands That Matter list in the Brands That Matter Global category. The list honors brands and individuals that go beyond acquiring customers—they resonate deeply with people and communities in a profound way. Through innovative branding and marketing, these companies and nonprofits have established meaningful relevance and cultural impact. The full list can be found on fastcompany.com and in the upcoming Winter print edition hitting newsstands beginning December 16, 2025.
This year’s list includes large international organizations, small-but-mighty companies, and nonprofits, and it highlights 111 brands and 10 CMOs of the Year that inspire genuine engagement and loyalty from their consumers—and influence new adopters to buy in. Every brand included has found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.
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“We’re thrilled to recognize this diverse group of honorees and highlight the work of exceptional marketing leaders,” said Brendan Vaughan, Fast Company’s editor-in-chief. “What unites brands like Netflix, State Farm, and New Balance is their dedication and ingenuity in forging authentic audience relationships through work that resonates in culture.”
Fast Company’s Brands That Matter awards are open to companies of any size, from multinational corporations to small businesses. Applications are judged on their emotional resonance, cultural significance, timeliness, clarity, and originality.
“1Password was built on the belief that security should be accessible to everyone. In an industry that too often leads with fear and complexity, we’ve built our foundation on trust, usability, and the human experience,” said David Faugno, CEO of 1Password. “We meet people where life and work intersect, in the tools they rely on every day, and in the moments that matter the most. Being recognized as a Brand That Matters is a testament to what happens when you put customers first: you move beyond engagement to build enduring trust and a brand that stands the test of time.”
In today’s SaaS- and AI-driven era, legacy approaches to identity security create friction instead of empowering people to move faster. The next era of security begins by protecting how every human and AI agent connects, collaborates, and creates. 1Password takes a human-centric approach to identity security, proving that protection and productivity can coexist. 1Password delivers identity security solutions that keep pace with modern work, across countless SaaS tools and AI agents.
This human-centric philosophy also shapes our brand. Through bold partnerships with Oracle Red Bull Racing, the all-women Red Bull Racing Pepe Jeans F1® Academy Programme, the Utah Jazz, and the Utah Mammoth, 1Password connects elite human performance with the critical role of identity security through emotionally resonant storytelling. By showing up where trust, performance, and human connection converge, 1Password makes cybersecurity relatable and culturally relevant.
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“As a brand, 1Password has a responsibility to help people understand why identity security matters, through protecting identities, access, and secrets,” said Melton Littlepage, Chief Marketing Officer at 1Password. “Too often, simply using the internet to access SaaS and AI puts people and businesses at risk, and that’s something we’re determined to change. That’s why we show up at places like sporting venues, where we can reach both consumers and businesses alike to help educate on how to stay secure online.”
1Password was also recognized by Fast Company in 2024 in the security category of the Innovation by Design award list.
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