MarTech Weekly Roundup: Top Marketing Tech Trends & Innovations | 9 – 13 March, 2026
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Welcome to today’s edition of MarTech Pulse. This roundup features the latest updates, useful resources, and innovative tools designed to enhance marketing performance, along with trends shaping digital advertising, sales and marketing, and technology. Whether you’re a seasoned professional or just entering the field, these curated insights will help you stay informed, inspired, and ahead in the ever-evolving martech landscape.
Top Updates: How Companies Are Redefining Marketing Strategies
KLOTA Expands E-Commerce Toolkit with Expert-Led SEO and Google Ads Audit Services
KLOTA, a Sweden-based digital performance consultancy specializing in e-commerce growth, has launched two new expert-led audit services: SEO Analysis and Google Ads Analysis. Both services are available at fixed prices with no ongoing commitment, delivering prioritized action plans within days.
The new audit services expand KLOTA’s existing toolkit, which already includes the free AI Visibility Analyzer and Shopping Feed Analyzer launched in late 2025. While those automated tools provide quick diagnostics, the new SEO and Google Ads audits are manual, expert-led reviews designed for businesses that need deeper analysis and hands-on recommendations.
KIVI CTV Appoints Felipe Cortelezzi as CEO to Drive Streaming TV Growth
KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, today announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion.
The announcement comes amid accelerated growth in the FAST (Free Ad-Supported Streaming TV) sector across LATAM, where KIVI has positioned itself as an exclusive AdTech partner for premium media groups in the region.
Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube
Zefr announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments.
The accreditation is the first of its kind for a third-party platform integration, following the completion of the MRC Board’s ratification process and confirms that Zefr meets the MRC’s rigorous standards for valid, reliable and effective safety and suitability classification at the individual content level, rather than relying on broad, property-level classifications.
Whatfix Launches AI Roleplay Training in Mirror
Whatfix, the global AI-native platform for enterprise technology adoption, officially launches AI Roleplay training in Mirror, making Mirror an AI-first training platform designed to prepare customer-facing teams for real-world performance beyond mere system usage.
With this launch, Mirror evolves beyond system simulation to combine adaptive AI-driven roleplay with realistic enterprise application simulations, enabling frontline teams to practice customer conversations and workflows together in a single, risk-free environment.
Teradata Enables AI Agents to Autonomously Process Text, Images, and Audio at Enterprise Scale
Teradata announced new agentic and multi-modal data capabilities for Teradata Enterprise Vector Store, a unified solution that enables organizations increasingly to harness the full potential of generative AI and autonomous agents across hybrid, cloud, and on-premises environments. Integrated with Unstructured, this release marks a significant evolution in Teradata’s enterprise AI infrastructure, combining multi-modal data integration, agentic capabilities, and advanced hybrid search to unlock new levels of intelligence and efficiency.
Nextdoor Launches AI-Powered Click Optimisation to Propel Hyperlocal Advertising
Nextdoor, the essential neighbourhood network, launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country.
Part of Nextdoor’s smart advertising suite expansion, the feature will provide advertisers with enhanced performance across the entire marketing funnel, improving click-through rates (CTR) and driving deeper campaign engagement. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% in CTR compared to cost per thousand (CPM) bidding, close to doubling their previous engagement. The cost-per-click was also reduced by a median of 75% in testing, delivering four times more clicks for the same budget.
DemandFactor Rebrands as Demand.com, Signaling a Bold New Chapter in B2B Demand Generation
DemandFactor, Inc., a leading B2B demand generation and performance marketing company, announced it is officially rebranding as Demand.com. The new name and digital presence represent the next phase of the company’s growth, underscoring its position as the definitive destination for enterprise demand generation.
Since its founding, DemandFactor has delivered high-quality demand generation powered by in-house operations, first-party data with 99% accuracy, robust reporting, and a global audience of over 220 million B2B decision-makers. The transition to Demand.com simplifies the brand while reflecting the breadth and ambition of the company’s offerings.
MNTN Expands Executive Team to Support Growth of Performance TV
MNTN, the technology platform that brings performance marketing to Connected TV, today announced two key additions to its executive team. Garland Hill joins as MNTN’s first Chief Revenue Officer, and Peter Blacker joins as Global Head of Premium Content. Amid the accelerating adoption of Connected TV as a performance channel, MNTN is strengthening its leadership to fuel continued growth and expand its industry partnerships.
“Garland and Peter are proven leaders who know how to build and scale transformative businesses,” said Mark Douglas, CEO of MNTN. “Connected TV is the most significant shift in advertising in decades, and we’re assembling the leadership to define what comes next. We’ve already brought a new generation of advertisers to television – now we’re accelerating that momentum and unlocking even greater performance at scale.”
monday.com Welcomes AI Agents to Its Platform, Marking a Shift in How Work Gets Done
monday.com, the AI work platform that turns strategy into execution at scale, today announced new infrastructure that enables AI agents acting on behalf of humans to sign up, authenticate, and operate directly within the monday.com platform.
With dedicated agent onboarding and purpose-built infrastructure, monday.com now enables external AI agents to access the platform and operate alongside the humans who rely on monday.com to run their organizations. monday.com introduces a dedicated pathway designed specifically for AI agents acting on behalf of humans. Once inside the platform, agents can organize projects, update workflows, trigger automations, generate reports, and coordinate work across teams, giving their human counterparts a clear, visual view of progress and priorities.
Optable and PubMatic Partner for Agentic Audience Discovery
Optable, the Agentic Audience Platform, today announced a partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the partnership, Optable’s Audience Agent is integrated into AgenticOS, enabling buyers to autonomously discover, build, and activate high-value audience signals sourced from premium publishers and data owners in a privacy-safe way.
The integration gives buyers using PubMatic AgenticOS direct access to Optable’s agent-driven audience planning capabilities, allowing them to tap into rich first-party data without exposing or transferring underlying data. Advertisers can analyze publisher first-party data signals, including identity, contextual, and audience, and activate custom data targeted campaigns more efficiently across multiple publishers.
Semrush Unveils New Brand Identity to Command the AI Search Era
Semrush, the leading brand visibility platform, today announced a brand transformation, marking its strategic evolution from a search toolset to a unified intelligence engine that drives brand visibility for businesses of all sizes.
The refresh marks a pivotal moment in the company’s 17-year history of navigating SEO and online visibility for the world’s leading marketers. Since inception, Semrush regularly expanded its capabilities to keep pace with an increasingly complex digital landscape: from the early days of keyword tracking to the rise of social and local discovery, and now, AI Search. With AI-driven search surging at 527% year-over-year, the way people discover brands online has changed. Semrush is uniquely positioned to lead the convergence of SEO and AI Search and help ambitious markets understand where discovery happens and how to win visibility within it.
Swayable CEO Appointed to Advertising Research Foundation Board of Trustees
Swayable, the causal AI platform used by the world’s top brands to measure the impact of their messaging, today announced that CEO Dr. James Slezak has been appointed to the Advertising Research Foundation (ARF) Board of Trustees for 2026.
The ARF, founded in 1936, is the standard-bearer for unbiased research on the impact of media, marketing, and advertising. It counts among its membership more than 400 of the nation’s top advertisers, agencies, research firms, media companies, educational institutions, and international organizations. Trustees play a key role in guiding the ARF’s mission to further, through research, the scientific practice of advertising and marketing. As a trustee for 2026, Slezak joins industry peers from organizations including McCann, PepsiCo, Ipsos, IAB, Paramount, and Microsoft.
Weekly Search Roundup: Insights from Industry Experts
Questex VP and Market Leader Kevin Gray’s Exclusive Interview with MarTech Pulse on Streaming Industry
In an exclusive interview with MarTech Pulse, Questex’s VP Kevin Gray shares insights on StreamTV Show growth, streaming industry trends, AI’s impact, and evolving monetization strategies shaping the future.
