MarTech Weekly Roundup: Top Marketing Tech Trends & Innovations | 23 – 27 Feb, 2026
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Welcome to today’s edition of MarTech Pulse Insights. In this roundup, we bring you the latest updates, actionable resources, and innovative tools designed to elevate your marketing performance. Explore emerging trends in Digital Advertising, sales & marketing, Technology that are shaping the industry. Whether you’re an experienced professional or new to the field, these curated insights will keep you informed, motivated, and ready to stay ahead in the fast-changing martech landscape.
Top Updates: How Companies Are Redefining Marketing Strategies
Samsung Ads Launches Immersive Carousel Home Format in Europe
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on the 70 million-plus Samsung Smart TVs in Europe – one in every three Smart TVs overall.
The format auto-rotates every five seconds, or manually via the remote control, and can be used to promote multiple products or content items within a single ad placement for a variety of calls to action.
CloudFuze Unveils SaaS+AI Managing Tool: CloudFuze Manage
CloudFuze, an industry-leading cloud migration service provider, has officially launched its new SaaS and AI app management solution, CloudFuze Manage, marking its entry into the SaaS and AI app management industry.
CloudFuze Manage is designed to help businesses of all sizes and industries take control of their SaaS and AI apps in a secure and cost-efficient way. By using CloudFuze Manage, businesses can streamline every aspect of SaaS and AI app management, including:
- SaaS and AI app discovery
- License management (tracking license usage, automate timely license renewals)
- User lifecycle management (onboarding and offboarding automation)
Ookla & Ericsson Launch Industry-First 5G Slice Testing Methodology
Ookla®, a global leader in connectivity intelligence, and Ericsson, a world leader in communications technology, demonstrate an innovative solution allowing users to measure and validate 5G network slicing performance. This collaboration marks a major milestone in the 5G-Advanced era, providing a way to validate the Quality of Experience (QoE) essential for the next generation of mobile applications and use cases.
Historically, measuring the performance of an individual network slice from a consumer or enterprise device has been a significant technical challenge. Traditional speed tests measure the default internet connection.
LiveRamp Teams With Scowtt for AI Optimization
LiveRamp announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt’s predictive AI models into LiveRamp’s data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer.
“Scowtt’s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp’s focus on using data collaboration to supercharge the benefits of data,” said Eduardo Indacochea, CEO and Founder of Scowtt. “LiveRamp is the first to combine the power of data collaboration with Scowtt’s CRM-driven prediction and proprietary conversion value models. This creates a new way to deliver better optimization for marketers, where clients are seeing 40%+ improvement in ROAS by leveraging data in a way that was never possible before.”
Picsart Launches Aura – Delivering Social Content and Short-Form Videos in Minutes
Picsart, a leading all-in-one creative design platform with over 130M+ monthly users, today announced the launch of Picsart Aura, a personal creative collaborator optimized for real-time co-creation with voice-powered prompting. Aura eliminates the creative learning curve: you talk, it creates. No technical barriers – just voice and vision, with AI that learns personal style and creative preferences over time.
Superproxy Debuts AI Sales Workspace for Faster Deal Management
Superproxy today announced the launch of its AI-native sales workspace, a unified platform designed to help businesses manage leads, proposals, client communication, and team performance from a single interface.
The platform combines pipeline management, quoting, invoicing, and client engagement tools into one system to help sales teams reduce complexity and maintain visibility across the entire revenue process.
Sales professionals often rely on multiple applications to manage proposals, invoices, follow-ups, and team activity — leading to fragmented workflows and rising software costs. Superproxy aims to consolidate these functions into one workspace built for modern sales operations.
Experian Fortifies Identity and Fraud Capabilities With Acquisition of AtData
Experian®, the global data and technology company, today announced it has acquired AtData, a leading data and intelligence company backed by the world’s most comprehensive email insights technology.
Verified, real-time email insights represent one of the most powerful digital identity signals. The acquisition expands Experian’s vast data and identity assets, adding over 10 billion email addresses worldwide. AtData’s real-time data signals, combined with Experian’s extensive consumer data, analytics, and decisioning platforms, means clients can more confidently identify, authenticate, and engage consumers across digital channels.
Shirofune to Present at eTail West 2026, Showcasing AI-Driven Retail Media Automation
Shirofune, a leading digital advertising automation management platform, announced it will present and attend eTail West 2026, taking place February 23–26, 2026 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. As part of its presence, Shirofune will host a Summit Day session on Monday, February 23, titled “The New Frontier in Ad Optimization: Stop Bidding on ROAS. Bid on Customers Who Actually Spend.”
The Summit Day session will explore how AI-powered automation and cross-channel optimization can drive profitable growth across search, social, marketplace, and retail media channels, with a focus on U.S. advertisers and agencies and on operationalizing new-to-brand strategies at scale. Shirofune will highlight how its platform automatically adjusts bids and budgets based on conversion performance, helping teams scale acquisition-focused segments without adding manual workload or sacrificing visibility into long-term value.
GoWit Partners with Publicis Media ME to Expand Retail Media in MENA & Türkiye
GoWit, the leading AdTech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic Commerce and Retail Media partnership across MENA and Türkiye.
This partnership brings together GoWit’s cutting-edge AI-first Retail Media technology, GoWit One, with Publicis Media’s regional scale, advertiser demand, and strategic expertise, accelerating the operational efficiency of Retail Media for retailers, agencies, and brands.
By integrating Publicis Media’s portfolio of global and local brands into GoWit’s premium Retail Media inventory, the collaboration creates a high-velocity connection between brands and shoppers across key markets, including Saudi Arabia, UAE, Egypt, Lebanon, Iraq, and Türkiye.
Bloomreach Tops $260 Million ARR on Loomi AI Growth
Bloomreach, the AI platform for personalization, today announced it surpassed $260 million in annual recurring revenue (ARR) in 2025, fueled by rapid adoption of the company’s agentic platform, Loomi AI. Closing the year with its strongest quarterly performance in company history, Bloomreach also achieved positive free cash flow and record net new ARR in 2025.
“Even amidst this rapidly changing technology market, Bloomreach is seeing phenomenal growth. That’s a testament to the value Loomi AI is delivering for customers,” said Raj De Datta, co-founder and CEO, Bloomreach. “Using AI to personalize the customer experience has been our mission from day one, and as AI advances, the value we can provide just continues to compound. We were built for this moment.”
Infobip to Launch AgentOS for Scalable AI Customer Journeys
Global AI-first cloud communications platform Infobip, which celebrates its 20th anniversary this year, is set to launch its AI-native fully managed solution AgentOS. The new platform builds on Infobip’s recently launched AI Agents, the intelligent foundation for autonomous customer communications. AgentOS is a major step in Infobip’s evolution from communications platform to intelligent orchestration layer for the AI era, enabling businesses to move from campaigns and workflows to autonomous, goal-driven interactions.
AI communication models enable autonomous customer communications, hyper-personalization and highly engaging content across multiple channels. However, AI agents need a unified view of all customer touchpoints to deliver such benefits. Businesses must eliminate data silos. Yet readiness is low. Few enterprise AI agent projects reach production due to unstructured data and internal barriers. AgentOS overcomes these barriers, operationalizing AI safely and at scale across the enterprise.
Commerce Media Tech Partners With IPinfo to Bring Accuracy-First Data Into AdTech
Commerce Media Tech (CMT) announced a strategic data partnership with IPinfo, the internet data company, marking a deliberate break from consensus-based IP geolocation models that prioritize alignment over verification. The partnership anchors CMT’s next-generation platform in accuracy-first, evidence-driven IP intelligence grounded in direct internet measurement.
Weekly Search Roundup: Insights from Industry Experts
Channelscaler SVP of Marketing Pamela Erlichman’s Exclusive Interview with MarTech Pulse on AI PRM
Pam Erlichman SVP of Marketing Channelscaler, shares how rethinking PRM as an AI-driven growth system unifying deal registration, journeys, incentives, and GTM alignment accelerated partner engagement and pipeline in 2025.
