MarTech Weekly Roundup: Top Marketing Tech Trends & Innovations | 2 – 6 March, 2026
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Welcome to today’s edition of MarTech Pulse Insights. This roundup highlights the latest updates, practical resources, and innovative tools to boost marketing performance, along with key trends shaping digital advertising, sales and marketing, and technology. Whether you’re an experienced professional or new to the field, these curated insights will keep you informed, motivated, and ready to stay ahead in the fast-changing martech landscape.
Top Updates: How Companies Are Redefining Marketing Strategies
Ecer.com Drives Cross-Border B2B into the Mobile Era
In the current landscape of accelerating digital global trade, mobile devices are becoming a vital gateway for international procurement. An increasing number of overseas buyers are completing inquiries, communications, and even orders via smartphone, extending cross-border transaction scenarios from traditional offices to more flexible mobile spaces. Against this backdrop of accelerating mobility, ecer.com continues to strengthen its mobile technical capabilities, transforming the vision of “doing foreign trade anytime and anywhere” into a tangible reality.
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst, an AI visibility optimization platform headquartered in Boise, Idaho, has announced the launch of a free WordPress plugin designed to help businesses get discovered by AI-powered search platforms, including ChatGPT, Claude, Gemini, and Google AI Overviews. The plugin is now available for download at no cost on WordPress.org and is free forever, with no credit card or email address required to get started.
The Problem VisibleFirst Is Solving
As AI assistants become an increasingly common way for consumers to find and evaluate businesses, a significant gap has emerged between traditional search engine optimization and what it takes to be recommended by AI platforms.
Zoom Launches Next-Gen Virtual Agent for Full Customer Resolution
Zoom Communications, Inc. unveiled Zoom Virtual Agent 3.0, the next evolution in agentic automation. ZVA introduces a new execution architecture and expanded AI capabilities designed to resolve customer issues end to end, seamlessly hand off to human agents, and help enterprises shift from transactional service interactions to connected customer relationships.
Organizations face growing pressure to automate more customer service interactions as volumes rise and cost efficiency becomes a priority. Enterprises are entering what Zoom calls the “resolution economy,” where competitive advantage is defined not by speed, but by first-contact resolution, reduced repeat contacts, and end-to-end workflow completion.
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo, the global platform connecting the commerce ecosystem, today announced it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT Free and Go versions in the United States.
“This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, Chief Executive Officer of Criteo. “Through this pilot, we are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust.”
Similarweb Report Benchmarks AI Brand Visibility Winners and Overachievers
As consumers increasingly turn to ChatGPT and other generative AI tools for answers to their questions, every business needs to understand the findings of the new Generative AI Brand Visibility Index report from Similarweb.
The report reveals which brands are cited most frequently in GenAI answers, which are showing the greatest momentum, and which are overachieving – as in, demonstrating greater visibility in AI answers than in conventional search. Industries covered include Finance, Travel, Consumer Electronics, Beauty, Fashion, and News.
Nexi Group and Google Cloud Collaborate to Drive Agentic Commerce Across Europe
Nexi Group, a leading European paytech, and Google Cloud today announced a memorandum of understanding (MoU) to build foundational infrastructure for the next generation of digital commerce. The collaboration focuses on enabling agentic commerce – in which AI agents autonomously navigate shopping journeys and execute secure payments on behalf of consumers, strictly based on their explicit authorizations. In parallel, Nexi will leverage Google Cloud technologies to drive operational efficiency across its core platforms.
Under the MoU, the companies aim to combine Google Cloud’s advanced AI and data infrastructure with Nexi’s extensive European payment network and acquiring expertise. Additionally, Nexi is committed to support open-source commerce standards, such as the Universal Commerce Protocol (UCP) and Agent Payments Protocol (AP2), to enable agentic shopping journeys and payments.
Truecaller Expands Global Direct Ad Sales With New Exclusive Reseller Partnerships
Truecaller today announced a series of exclusive regional reseller partnerships across Africa, MENA, Southeast Asia and India, marking a significant step in accelerating its global direct advertising sales strategy.
The initiative strengthens Truecaller’s ability to build direct brand relationships across high-growth markets and supports the company’s long-term ambition to scale a more diversified and resilient advertising business internationally
Truecaller has entered into three separate exclusive reseller agreements::
- 365 Digital will serve as the exclusive reseller for Truecaller Ads in South Africa and Kenya
- AnyMind Group will cover Ghana, Nigeria, MENA, and Southeast Asia
- Integrated Media Tech will represent Truecaller Ads across India
Wix Launches App on ChatGPT Platform
Wix.com Ltd. a leading global platform for creating, managing and growing a complete digital presence, announced a collaboration with OpenAI to launch the Wix app in ChatGPT. Built using OpenAI’s Apps SDK and powered by Wix’s Model Context Protocol (MCP), the app enables anyone to create a professional-grade Wix Harmony website directly within the ChatGPT interface.
Within ChatGPT, anyone can simply describe the website they want via text or voice and a fully functional, production-ready Wix Harmony website is generated instantly. From there, they can add relevant business capabilities, analyze performance, and implement changes, all through conversation. Existing Wix users can also connect and manage their business seamlessly within ChatGPT.
TapClicks Expands Intelligence with AudioGO and Instacart Connectors
TapClicks, the leader in Smart Marketing solutions, today announced two new marketing campaign connectors, AudioGO and Instacart Ads. These additions expand the TapClicks AI-powered marketing intelligence platform, enabling agencies, media companies, and brands to unify audio and retail media performance within a single source of truth for optimization, reporting, and ROI measurement.
The TapClicks Smart Marketing Cloud brings in, integrates, warehouses, and activates data from virtually any marketing source, eliminating silos and reducing manual reporting. Native Instant-On connectors store data historically for deeper analysis and transformation, while Live On-Demand connectors provide near-real-time access for faster decision-making. Together, they empower marketers to move from fragmented channel reporting to unified, cross-channel intelligence.
Zefr and OM Media Study Explores Ad Impact Near AI Content
As generative artificial intelligence reshapes digital content creation, advertisers are increasingly evaluating how their brands appear alongside AI generated media. A new study from Zefr and OM Media Trials provides one of the first detailed looks at the brand impact of ad adjacency to AI generated content, revealing that not all AI environments carry the same level of risk or opportunity for marketers.
Zefr, a provider of brand suitability technology for social platforms, partnered with OM Media Trials to release research titled AI Slop or Not? Navigating the Risks and Opportunities of Ad Adjacency to AI Generated Content.
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable Technology. Viant will serve as the DSP of Record for WHOOP powering the brand’s continued growth through true household-level CTV activation linking media exposure directly to business results.
The partnership underscores Viant’s continued leadership in CTV, where identity and contextual intelligence are foundational to driving measurable growth. A demonstrated commitment to supply and fee transparency, paired with a high-touch client support model, further reinforced Viant’s selection as the strategic partner for WHOOP.
B2 Communications Adds AI Search Specialization
B2 Communications is expanding its services to include content optimization designed to help businesses improve their discoverability across traditional search engines, AI-driven platforms and evolving “answer engines.”
As artificial intelligence reshapes how information is found and consumed, business leaders are facing a fundamental shift in how content must perform to reach key audiences. Bain & Company reports that four in five search users now rely on AI-generated summaries nearly half (40 percent) of the time. Nearly 60 percent of traditional searches are now ending without a click-through to a website, forcing changes to companies’ digital strategies.
Weekly Search Roundup: Insights from Industry Experts
ActiveCampaign VP of Product Marketing Jackie Palmer’s Exclusive Interview with MarTech Pulse on Autonomous Marketing
Jackie Palmer, VP of Product Marketing at ActiveCampaign, has 20+ years of MarTech experience, shows how disciplined product marketing, AI innovation, and customer obsession fuel scalable growth and autonomous engagement.
