MarTech Weekly Roundup: Top Marketing Tech Trends & Innovations | 16 – 20 March, 2026

Welcome to this week’s edition of MarTech Pulse. We highlighted the most impactful developments across marketing technology, from AI-driven innovations to evolving Customer experience management. Our roundup covered key trends shaping digital advertising, sales and Marketing, and data-driven decision-making. Whether it’s emerging tools, platform updates, or strategic shifts, these insights are curated to help you stay informed, adapt faster, and stay ahead in the rapidly changing martech landscape.

Marketing Moves: How Companies Are Shifting Strategies This Week

1) Zoom Expands Agentic AI Platform for Enterprise Workflows

Zoom Communications, Inc. announced the expansion of its enterprise agentic AI platform, introducing new workflow orchestration capabilities across Zoom Workplace, Zoom Phone, and Zoom CX. The updates extend Zoom’s system of action for modern work, enabling organizations to automate tasks, trigger cross-system workflows, and turn meetings, calls, and customer interactions into completed business outcomes.

As enterprises scale artificial intelligence initiatives, many remain limited to AI assistants that summarize conversations but rely on manual follow-through across disconnected systems. Moreover, while collaboration tools capture dialogue and systems of record store data, execution often remains fragmented.

2) Pan-European B2B Intelligence via Market Logic–Zoho CRM OpenAPI Integration

Market Logic Network LLC announced the launch of a new business intelligence integration connecting Zoho CRM with the international company data platform OpenAPI.

The new integration allows businesses to automatically enrich CRM records with verified company data from official registries across Europe and other global jurisdictions. The system delivers real-time company intelligence directly within Zoho CRM, enabling organizations to automate lead qualification, improve CRM data accuracy, and streamline cross-border B2B sales operations.

3) ZoomInfo Leads in Evaluation of B2B Marketing and Sales Data Providers for B2B

ZoomInfo , the Go-To-Market (GTM) Intelligence Platform, announced it has been named a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026. Forrester’s report noted that ZoomInfo is “setting a technology standard for data collection and identity resolution” and that “the ongoing development of a GTM knowledge graph to support data discovery and agentic AI use cases is noteworthy…” The report’s vendor profile for ZoomInfo concluded: “ZoomInfo is a top option for organizations seeking a full ecosystem provider across sales and marketing.”

4) Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

impact.com, the world’s leading commerce partnership marketing platform, announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.

Özal will lead sales strategy in the region, focusing on enterprise advertisers managing complex, cross-channel partnerships.. His role will include helping brands integrate affiliate, creator, referral, and B2B partnerships within a single platform to gain a clearer view of the customer journey across partnership channels.

5) Adobe and NVIDIA Partner to Advance Firefly and AI Workflows

Adobe and NVIDIA announced a strategic partnership to accelerate AI-powered creation, production and personalization, including delivering the next generation of foundational Adobe Firefly models and agentic workflows.

The partnership will bring together Adobe’s creative and marketing workflows, models and technology and NVIDIA’s open models, libraries, research and accelerated computing, as demand for content continues to surge and generative AI reshapes creative and marketing workflows.

Through this partnership, Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver best-in-class creative precision and control for creativity and marketing pipelines.

6) Similarweb Expands Ecommerce and Digital Shelf Analytics with Retail Intelligence Suite

Similarweb launched a new Retail Intelligence suite of retail analysis tools combining Amazon IQ (formerly Similarweb Shopper Intelligence) with Cross-Retail IQ coverage of 650+ online stores and marketplaces. New digital shelf analysis capabilities provide an understanding of product mix, availability, and pricing across stores and marketplaces.

The unified view that Similarweb Retail Intelligence creates is more important than ever as the AI-driven revolution continues to shape how consumers discover products and decide whether or where to buy them.

7) Picsart Opens Waitlist for the First Creative AI Agents Marketplace

Picsart, the AI-powered design engine for 130M+ creators worldwide, today opened the waitlist for its AI Agent Marketplace, providing access to specialized AI agents that handle creative and operational workflows end-to-end.

Picsart’s Agents will go beyond traditional single-asset generation; with direction from the Creator, the Agents are designed to plan, execute, and deliver complete creative workflows, while leveraging market research, real integrations and live data. Creators can engage with these AI Agents directly within Picsart or seamlessly take them into other messaging platforms like WhatsApp and Telegram. This flexibility allows users to brief, review, and approve work conveniently while on the move.

8) Aprimo Unveils Agentic (DAM) System to Govern Content for the AI-Driven Enterprise

Aprimo, a global leader in digital asset management and content operations solutions, today announced the launch of Aprimo’s Agentic DAM, the next evolution of digital asset management designed for an enterprise where AI agents increasingly discover, interpret, and act on content.

Building on last year’s launch of AI Agents for content operations, Aprimo’s Agentic DAM redefines the role of DAM by enabling AI agents to become first-class content consumers. These agents create, review, govern, and personalize content at scale, while maintaining human oversight and continuous compliance.

9) ActiveCampaign is First to Launch AI that Acts, Not Just Answers at Spring Innovation Keynote

ActiveCampaign, a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Keynote on April 8: agent-to-user AI, where AI autonomously initiates insights and recommendations on behalf of marketers based on performance signals, and AI personalization that allows businesses to tailor Active Intelligence to their brand voice and priorities.

10) TVEyes Announces Significant Investment in Product Innovation and Content

TVEyes, the global leader in broadcast, podcast and online video media monitoring and brand intelligence, is announcing a series of innovations designed to advance its media intelligence platform for partners worldwide. This includes the launch of a new premium and integrated media player that delivers an enhanced media editing and viewing portal for customers, as well as a significant expansion in global reach through deep broadcast source additions across Europe and Asia Pacific.

11) FreeWheel Integrates Tunnl Audiences to Boost CTV Political Targeting for 2026 Campaigns

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined access to Tunnl’s syndicated audiences within FreeWheel buying workflows across premium CTV.

“As campaigns and issues-focused organizations head toward the 2026 midterms, speed and flexibility are key,” said Michelle Eule, Executive Director, Data and Measurement Partnerships at FreeWheel. “Audience strategy can shift day to day and activation needs to keep pace. With Tunnl now available on-platform, our buyers can more quickly find and activate audiences built for political and adjacent use cases, spanning topics such as issues, advocacy, policy and reputation.”

Article Of The Week…..

1) The Strategic Value of AI in Enterprise Marketing Operations

The current operational environment of enterprise marketing requires businesses to handle extensive amounts of data and track customer interactions across various touchpoints, demonstrating business results through measurable outcomes. The traditional marketing systems that remain operational in the present day encounter difficulties when they attempt to meet the operational requirements of international business environments. The development of AI enterprise marketing solutions functions as an essential component for enterprise organizations.

2) From SEO to AI Visibility: The Next Evolution of Digital Discovery

Digital discovery is undergoing a major transformation. Search engine optimization has been the primary method for brands to establish their web presence through online searching since its inception. Businesses enhanced their visibility in conventional search engine results through keyword ranking efforts, metadata optimization, and backlink establishment. The emergence of AI-driven search systems and recommendation technologies is changing the methods used to find information on the internet.

Consumers today use conversational AI systems, generative search platforms, and recommendation systems to discover products, services, and content. Marketers need to shift their traditional SEO methods to meet new AI Brand Visibility requirements that have emerged from this transition. Brands must now develop their content strategies according to AI system requirements instead of focusing only on search engine optimization.

Weekly Search Roundup: Insights from Industry Experts

Horizon Media EVP & Head of Platform Partnerships John Koenigsberg’s Exclusive Interview with MarTech Pulse on Predictive AI

In an exclusive interview with MarTech Pulse, John Koenigsberg discusses predictive AI, HorizonOS, and ZeroToOne’s behavioral model driving smarter audience targeting, efficiency, and measurable marketing ROI.

Write to us [⁠wasim.a@demandmediaagency.com] to learn more about our exclusive editorial packages and programmes.