Stanley Doubles Traf c and Revenue with Effective Site Migration Using BrightEdge

BrightEdge|July 24, 2025|
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In October 2015, Stanley consolidated two separate web properties of the Stanley brand into one site. This process was designed to mitigate traf c disruption and improve traf c and increase results from organic search. The migration was managed by Digital River with the organic search strategy, execution,
and tracking supported by the BrightEdge platform.

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    Stanley Doubles Traf c and Revenue with Effective Site Migration Using BrightEdge