How L’Oréal Uses First-Party Data to Power Personalization and Media Efficiency
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As the world’s leading beauty company, L’Oréal operates 36 brands across 150+ countries. In the diverse and rapidly evolving APAC region, the L’Oréal SAPMENA (South Asia Pacific, Middle East, and North Africa) team embarked on a mission to modernise its marketing infrastructure, enabling real-time personalisation, smarter media investments, and privacy-first experiences.
