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  <lastmod>2026-05-30T05:04:55Z</lastmod>
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   <news:title>How Agentic AI Is Changing B2B Marketing Workflows?</news:title>
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  <lastmod>2026-05-29T16:51:15Z</lastmod>
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   <news:title>Tavant Achieves AWS Generative AI Services Competency</news:title>
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  <lastmod>2026-05-29T16:47:37Z</lastmod>
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   <news:title>Ardoq Launches AI-First Enterprise Architecture Platform</news:title>
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  <lastmod>2026-05-29T16:42:51Z</lastmod>
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   <news:title>Acclaro Launches Localization Orchestration to Meet Rising Demand for Global Multimedia Content</news:title>
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  <lastmod>2026-05-29T16:38:58Z</lastmod>
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   <news:title>Brands Are Using Influencer Social Content to Lead the Agentic Discovery Race, New Statusphere Data Shows</news:title>
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  <lastmod>2026-05-29T16:34:47Z</lastmod>
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   <news:title>Intuit Mailchimp Launches Analytics AI and Expanded Data Integrations to Give Brands Conversational, Actionable Intelligence</news:title>
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  <loc>https://martech-pulse.com/news/measured-launches-mcp-server-bringing-marketing-performance-data-into-chatgpt-claude-and-other-ai-platforms/</loc>
  <lastmod>2026-05-29T16:29:02Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>Measured Launches MCP Server, Bringing Marketing Performance Data into ChatGPT, Claude and Other AI Platforms</news:title>
   <news:publication_date>2026-05-29T16:28:58Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/cobblestone-highlights-ai-powered-workflow-agent-capabilities-for-intelligent-contract-lifecycle-execution/</loc>
  <lastmod>2026-05-29T16:24:25Z</lastmod>
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   <news:title>CobbleStone® Highlights AI‑Powered Workflow Agent Capabilities for Intelligent Contract Lifecycle Execution</news:title>
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  <lastmod>2026-05-29T16:21:04Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>Roots Automation, Inc. Launches Bevaya, Its New Flagship AI Agent Platform for Insurance</news:title>
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   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/qlik-and-starburst-turn-fragmented-enterprise-data-into-governed-ai-ready-intelligence/</loc>
  <lastmod>2026-05-29T16:14:46Z</lastmod>
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   <news:title>Qlik and Starburst Turn Fragmented Enterprise Data into Governed, AI-Ready Intelligence</news:title>
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   <news:title>Hystax Releases OptScale AI to Help Enterprises Cut AI Costs and Govern AI Agents</news:title>
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  <lastmod>2026-05-29T16:03:52Z</lastmod>
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   <news:title>Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer</news:title>
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  <loc>https://martech-pulse.com/news/intermedia-advertising-appoints-derek-shipp-as-vice-president-media-planning-brand-integration/</loc>
  <lastmod>2026-05-29T15:49:02Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>InterMedia Advertising® Appoints Derek Shipp as Vice President, Media Planning &amp;#038; Brand Integration</news:title>
   <news:publication_date>2026-05-29T15:48:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/hilltopads-rolls-out-automated-smart-cpm/</loc>
  <lastmod>2026-05-29T15:39:51Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>HilltopAds Rolls Out Automated Smart CPM</news:title>
   <news:publication_date>2026-05-29T15:39:47Z</news:publication_date>
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