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  <loc>https://martech-pulse.com/industry-insights/why-incrementality-testing-matters-in-performance-marketing/</loc>
  <lastmod>2026-07-18T11:58:42Z</lastmod>
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   <news:title>Why Incrementality Testing Matters in Performance Marketing</news:title>
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  <loc>https://martech-pulse.com/news/casefleet-launches-interactive-agentic-ai-for-document-renaming-and-tagging-in-real-time/</loc>
  <lastmod>2026-07-17T12:38:09Z</lastmod>
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   <news:title>Casefleet Launches Interactive Agentic AI for Document Renaming and Tagging in Real Time</news:title>
   <news:publication_date>2026-07-17T10:19:48Z</news:publication_date>
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  <lastmod>2026-07-17T12:37:31Z</lastmod>
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   <news:title>New Research From Scribewise and Scrunch Finds 91% of Marketers Claim an AI Search Strategy, But Most Are Only Scratching the Surface</news:title>
   <news:publication_date>2026-07-17T10:14:03Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/leading-ai-video-generation-platform-revid-ai-launches-mcp-server-and-command-line-tool-giving-ai-agents-direct-access-to-video-production/</loc>
  <lastmod>2026-07-17T12:36:48Z</lastmod>
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   <news:title>Leading AI Video Generation Platform Revid.ai Launches MCP Server and Command-Line Tool, Giving AI Agents Direct Access to Video Production</news:title>
   <news:publication_date>2026-07-17T10:10:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/hexaware-and-factory-partner-to-bring-agent-native-development-to-global-enterprises/</loc>
  <lastmod>2026-07-17T12:36:09Z</lastmod>
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   <news:title>Hexaware and Factory Partner to Bring Agent-native Development to Global Enterprises</news:title>
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  <loc>https://martech-pulse.com/news/marchex-completes-acquisition-of-archenia/</loc>
  <lastmod>2026-07-17T12:35:24Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Marchex Completes Acquisition of Archenia</news:title>
   <news:publication_date>2026-07-17T09:51:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/the-trade-desk-appoints-vinny-rinaldi-as-vice-president-of-client-strategy-growth/</loc>
  <lastmod>2026-07-17T12:34:32Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy &amp;#038; Growth</news:title>
   <news:publication_date>2026-07-17T09:47:51Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/workato-launches-enterprise-mcp-registry-advancing-the-enterprise-ai-control-and-execution-platform/</loc>
  <lastmod>2026-07-17T12:33:45Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Workato Launches Enterprise MCP Registry, Advancing the Enterprise AI Control and Execution Platform</news:title>
   <news:publication_date>2026-07-17T09:42:00Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/brunner-acquires-adskate-expanding-ai-powered-marketing-intelligence-and-creative-performance-capabilities/</loc>
  <lastmod>2026-07-17T12:32:39Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Brunner Acquires AdSkate, Expanding AI-Powered Marketing Intelligence and Creative Performance Capabilities</news:title>
   <news:publication_date>2026-07-17T09:38:57Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/dataterrain-brings-automation-led-bi-migration-to-enterprises-moving-from-alteryx-to-microsoft-fabric/</loc>
  <lastmod>2026-07-17T12:31:52Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>DataTerrain Brings Automation-Led BI Migration to Enterprises Moving from Alteryx to Microsoft Fabric</news:title>
   <news:publication_date>2026-07-17T09:34:07Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/as-enterprises-seek-geo-solutions-that-ensure-outcome-genoptima-presents-its-enterprise-framework/</loc>
  <lastmod>2026-07-17T12:31:13Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>As Enterprises Seek GEO Solutions That Ensure Outcome, GenOptima Presents Its Enterprise Framework</news:title>
   <news:publication_date>2026-07-17T09:30:34Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/genoptima-launches-results-as-a-service-geo-infrastructure-to-help-enterprises-ensure-outcome-in-ai-search/</loc>
  <lastmod>2026-07-17T12:30:35Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>GenOptima Launches Results-as-a-Service GEO Infrastructure to Help Enterprises Ensure Outcome in AI Search</news:title>
   <news:publication_date>2026-07-17T09:27:33Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/altudo-launches-ai-powered-fastlane-to-accelerate-sitecore-experience-delivery-by-up-to-70/</loc>
  <lastmod>2026-07-17T12:29:43Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Altudo Launches AI-Powered FastLane to Accelerate Sitecore Experience Delivery by Up to 70%</news:title>
   <news:publication_date>2026-07-17T09:24:41Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/uspto-launches-ai-image-search-in-trademark-search-system-powered-by-clarivate/</loc>
  <lastmod>2026-07-17T12:28:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>USPTO Launches AI Image Search in Trademark Search System, Powered by Clarivate</news:title>
   <news:publication_date>2026-07-17T09:15:14Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/pwc-to-help-organizations-transform-agentic-customer-engagement-and-service-with-openai/</loc>
  <lastmod>2026-07-17T12:27:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>PwC to Help Organizations Transform Agentic Customer Engagement and Service with OpenAI</news:title>
   <news:publication_date>2026-07-17T09:11:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/l2t-adopts-ai-domain-to-reflect-ai-powered-marketing-solutions-for-dealerships/</loc>
  <lastmod>2026-07-17T12:24:23Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>L2T Adopts .ai Domain to Reflect AI-Powered Marketing Solutions for Dealerships</news:title>
   <news:publication_date>2026-07-17T09:07:37Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/parallel-announces-partnership-with-google-cloud-for-agentic-web-search-on-gemini-enterprise-agent-platform/</loc>
  <lastmod>2026-07-17T12:23:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Parallel Announces Partnership with Google Cloud for Agentic Web Search on Gemini Enterprise Agent Platform</news:title>
   <news:publication_date>2026-07-17T09:04:13Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/best-ai-tools-for-digital-creators-2026-capcut-featured-for-video-and-visual-content-production-by-expert-consumers/</loc>
  <lastmod>2026-07-17T12:23:10Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Best AI Tools for Digital Creators (2026): CapCut Featured for Video and Visual Content Production by Expert Consumers</news:title>
   <news:publication_date>2026-07-17T09:00:50Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/triton-digital-launches-sentiment-analysis-for-sounder-adding-new-dimension-to-podcast-contextual-targeting/</loc>
  <lastmod>2026-07-17T12:22:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Triton Digital Launches Sentiment Analysis for Sounder, Adding New Dimension to Podcast Contextual Targeting</news:title>
   <news:publication_date>2026-07-17T08:57:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
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