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  <lastmod>2026-05-04T17:13:45Z</lastmod>
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   <news:title>The End of the Marketing Blast: Retail Enters the Conversation Era</news:title>
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  <loc>https://martech-pulse.com/news/planview-launches-agent-resource-management-redefining-portfolio-resource-management-for-the-ai-era/</loc>
  <lastmod>2026-05-04T17:12:56Z</lastmod>
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   <news:title>Planview Launches Agent Resource Management, Redefining Portfolio Resource Management for the AI Era</news:title>
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  <lastmod>2026-05-04T17:11:57Z</lastmod>
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   <news:title>End-to-End Platforms Unify Customer Experience, ISG says</news:title>
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  <loc>https://martech-pulse.com/news/everywhere-communications-partners-with-parsons-to-enable-resilient-beyond-line-of-sight-autonomous-drone-operations-under-sbir-initiative/</loc>
  <lastmod>2026-05-04T17:11:05Z</lastmod>
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   <news:title>EVERYWHERE Communications Partners with Parsons to Enable Resilient, Beyond-Line-of-Sight Autonomous Drone Operations Under SBIR Initiative</news:title>
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  <loc>https://martech-pulse.com/news/humain-one-powered-by-aws-will-be-the-industrys-first-enterprise-grade-operating-system-for-building-deploying-and-governing-autonomous-ai-agents-at-scale/</loc>
  <lastmod>2026-05-04T17:10:08Z</lastmod>
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   <news:title>HUMAIN ONE, Powered by AWS, Will Be the Industry&amp;#039;s First Enterprise-Grade Operating System for Building, Deploying, and Governing Autonomous AI Agents at Scale</news:title>
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  <lastmod>2026-05-04T14:14:36Z</lastmod>
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   <news:title>Following Keynote Recognition, NVIDIA Showcases Eco Wave Power&amp;#039;s Vision for AI-Driven Wave Energy Technology</news:title>
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  <loc>https://martech-pulse.com/news/zyter-launches-praxis-an-ai-engine-for-executing-end-to-end-enterprise-workflows/</loc>
  <lastmod>2026-05-04T14:13:46Z</lastmod>
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   <news:title>Zyter Launches Praxis, an AI Engine for Executing End-to-end Enterprise Workflows</news:title>
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  <loc>https://martech-pulse.com/news/gsi-launches-the-first-end-to-end-ai-as-a-service-aiaas-practice-built-for-jd-edwards/</loc>
  <lastmod>2026-05-04T14:12:49Z</lastmod>
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   <news:title>GSI Launches the First End-to-End AI as a Service (“AIaaS”) Practice Built for JD Edwards</news:title>
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  <lastmod>2026-05-04T14:11:51Z</lastmod>
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   <news:title>Safe Pro Launches New Growth Team Led by Brian Mack as Chief Growth Officer and Benjamin Chitty as VP of Government Growth</news:title>
   <news:publication_date>2026-05-04T12:55:32Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/kaltura-open-sources-suite-of-ai-agent-skills-enabling-any-ai-agent-to-build-intelligent-rich-media-digital-experiences/</loc>
  <lastmod>2026-05-04T14:10:56Z</lastmod>
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   <news:title>Kaltura Open-Sources Suite of AI Agent Skills, Enabling Any AI Agent to Build Intelligent Rich-Media Digital Experiences</news:title>
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  <lastmod>2026-05-04T10:34:12Z</lastmod>
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   <news:title>OpenBox AI and Mastra Bring Default Runtime Governance to Every TypeScript Agent - as Enterprises Brace for an Agentic Security Reckoning</news:title>
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  <lastmod>2026-05-04T10:33:21Z</lastmod>
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   <news:title>Consello Appoints Olivia Pirovano as Global Chief Strategy Officer</news:title>
   <news:publication_date>2026-05-04T09:33:47Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/coty-partners-with-pencil-to-build-end-to-end-gen-ai-content-system/</loc>
  <lastmod>2026-05-04T10:32:08Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>Coty Partners With Pencil to Build End-to-End Gen AI Content System</news:title>
   <news:publication_date>2026-05-04T09:30:01Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/elevate-appoints-wade-clark-as-chief-growth-officer/</loc>
  <lastmod>2026-05-04T10:30:24Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Elevate Appoints Wade Clark as Chief Growth Officer</news:title>
   <news:publication_date>2026-05-04T09:25:46Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/glean-expands-to-australia-as-anz-demand-grows-for-secure-enterprise-ai/</loc>
  <lastmod>2026-05-04T10:29:29Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>Glean Expands to Australia as ANZ Demand Grows for Secure Enterprise AI</news:title>
   <news:publication_date>2026-05-04T08:37:19Z</news:publication_date>
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  <loc>https://martech-pulse.com/industry-insights/marketing-attribution-models-which-one-actually-works-for-your-business/</loc>
  <lastmod>2026-05-02T05:28:00Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Marketing Attribution Models: Which One Actually Works for Your Business?</news:title>
   <news:publication_date>2026-05-04T08:30:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/industry-insights/tofu-mofu-bofu-how-to-map-content-to-every-stage-of-the-b2b-funnel/</loc>
  <lastmod>2026-04-30T17:11:08Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>TOFU, MOFU, BOFU: How to Map Content to Every Stage of the B2B Funnel</news:title>
   <news:publication_date>2026-05-02T08:30:00Z</news:publication_date>
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