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  <loc>https://martech-pulse.com/news/dv-research-97-of-marketers-plan-to-use-ai-but-adoption-across-advertising-workflows-remains-uneven/</loc>
  <lastmod>2026-10-30T11:17:02Z</lastmod>
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   <news:title>DV Research: 97% of Marketers Plan to Use AI, but Adoption Across Advertising Workflows Remains Uneven</news:title>
   <news:publication_date>2026-10-30T10:54:55Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/coveo-acquires-anglera-to-make-product-data-a-competitive-advantage-in-ai-powered-ecommerce/</loc>
  <lastmod>2026-10-30T11:11:52Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Coveo Acquires Anglera to Make Product Data a Competitive Advantage in AI-Powered eCommerce</news:title>
   <news:publication_date>2026-10-30T10:50:18Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/vusion-completes-acquisition-of-in-store-media-opening-a-new-chapter-for-digital-retail-media-in-physical-stores/</loc>
  <lastmod>2026-10-30T11:11:10Z</lastmod>
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   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Vusion Completes Acquisition of In-Store Media, Opening a New Chapter for Digital Retail Media in Physical Stores</news:title>
   <news:publication_date>2026-10-30T10:46:29Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/stackadapt-welcomes-caroline-tsay-to-board-of-directors/</loc>
  <lastmod>2026-10-30T11:10:30Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>StackAdapt Welcomes Caroline Tsay to Board of Directors</news:title>
   <news:publication_date>2026-10-30T10:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/practifi-announces-continued-partnership-with-dynasty-financial-partners-to-deliver-purpose-built-crm/</loc>
  <lastmod>2026-10-30T11:09:34Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Practifi Announces Continued Partnership with Dynasty Financial Partners to Deliver Purpose-Built CRM</news:title>
   <news:publication_date>2026-10-30T09:43:50Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/dialpad-expands-partner-marketplace-ecosystem-connecting-customers-integrations-and-partners/</loc>
  <lastmod>2026-10-30T11:08:46Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Dialpad Expands Partner Marketplace Ecosystem Connecting Customers, Integrations and Partners</news:title>
   <news:publication_date>2026-10-30T09:28:41Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/komprise-and-spectra-logic-partner-to-help-enterprises-reduce-storage-costs-through-intelligent-ai-ready-data-tiering-to-tape/</loc>
  <lastmod>2026-10-30T11:08:02Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Komprise and Spectra Logic Partner to Help Enterprises Reduce Storage Costs Through Intelligent AI-Ready Data Tiering to Tape</news:title>
   <news:publication_date>2026-10-30T09:24:20Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/pacsun-selects-attentive-to-power-its-next-generation-of-customer-engagement/</loc>
  <lastmod>2026-10-30T11:07:21Z</lastmod>
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   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Pacsun Selects Attentive to Power Its Next Generation of Customer Engagement</news:title>
   <news:publication_date>2026-10-30T09:20:18Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/teads-unveils-the-next-evolution-of-teads-ad-manager-connecting-cross-screen-media-full-funnel-measurement-and-unified-performance/</loc>
  <lastmod>2026-10-30T11:06:41Z</lastmod>
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   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Teads Unveils the Next Evolution of Teads Ad Manager, Connecting Cross-Screen Media, Full-Funnel Measurement and Unified Performance</news:title>
   <news:publication_date>2026-10-30T09:13:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/tatari-launches-tatari-max-delivering-an-average-19-instant-improvement-to-ctv-campaigns/</loc>
  <lastmod>2026-10-30T11:06:01Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Tatari Launches Tatari Max, delivering an average 19% instant improvement to CTV campaigns</news:title>
   <news:publication_date>2026-10-30T09:08:29Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/brandlights-new-ai-ads-capability-helps-brands-win-visibility-across-both-organic-and-paid-ai-answers/</loc>
  <lastmod>2026-10-30T11:03:42Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Brandlight’s New AI Ads Capability Helps Brands Win Visibility Across Both Organic and Paid AI Answers</news:title>
   <news:publication_date>2026-10-30T08:58:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/cresta-opens-its-ai-agent-platform-with-end-to-end-self-service-for-developers/</loc>
  <lastmod>2026-10-30T11:03:00Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Cresta Opens Its AI Agent Platform With End-to-End Self-Service for Developers</news:title>
   <news:publication_date>2026-10-30T08:55:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/articul8-launches-bivia-to-bring-domain-specific-decision-intelligence-to-enterprise-ai-agents/</loc>
  <lastmod>2026-10-30T11:02:10Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Articul8 launches Bivia to bring domain-specific decision intelligence to enterprise AI agents</news:title>
   <news:publication_date>2026-10-30T08:52:10Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/aprimo-recognized-as-a-leader-for-a-third-consecutive-year-in-the-2026-gartner-magic-quadrant-for-digital-asset-management/</loc>
  <lastmod>2026-10-30T11:01:28Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Aprimo Recognized as a Leader for a Third Consecutive Year in the 2026 Gartner® Magic Quadrant™ for Digital Asset Management</news:title>
   <news:publication_date>2026-10-30T08:49:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/cloudinary-named-a-leader-in-the-2026-gartner-magic-quadrant-for-digital-asset-management-platforms/</loc>
  <lastmod>2026-10-30T11:00:46Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Cloudinary Named a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Asset Management Platforms</news:title>
   <news:publication_date>2026-10-30T08:46:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/text-interviews/botaris-founder-ceo-jonathan-edwardss-exclusive-interview-with-martech-pulse-on-authority-governance/</loc>
  <lastmod>2026-10-29T13:21:01Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>BotAris, Founder &amp;#038; CEO, Jonathan Edwards’s Exclusive Interview with MarTech Pulse on Authority Governance</news:title>
   <news:publication_date>2026-10-29T13:00:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/jedify-launches-data-agents-autonomous-analysts-built-on-its-context-graph/</loc>
  <lastmod>2026-10-29T13:55:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Jedify Launches Data Agents, Autonomous Analysts Built on Its Context Graph</news:title>
   <news:publication_date>2026-10-29T09:51:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/guideline-expands-ad-intelligence-with-digital-pricing-data-shedding-light-on-some-of-the-industrys-most-complex-media-channels/</loc>
  <lastmod>2026-10-29T13:54:57Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Guideline Expands Ad Intelligence with Digital Pricing Data, Shedding Light on Some of the Industry&amp;#039;s Most Complex Media Channels</news:title>
   <news:publication_date>2026-10-29T09:42:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/wurls-latest-ctv-trends-report-reveals-significant-gaps-in-streaming-tv-content-transparency/</loc>
  <lastmod>2026-10-29T13:54:08Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Wurl&amp;#039;s Latest CTV Trends Report Reveals Significant Gaps in Streaming TV Content Transparency</news:title>
   <news:publication_date>2026-10-29T09:39:18Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://martech-pulse.com/news/sprinklr-research-92-of-organizations-claim-ai-delivered-improved-customer-experience-only-27-can-prove-it/</loc>
  <lastmod>2026-10-29T13:53:25Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Sprinklr Research: 92% of Organizations Claim AI Delivered Improved Customer Experience, Only 27% Can Prove It</news:title>
   <news:publication_date>2026-10-29T09:36:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
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 <url>
  <loc>https://martech-pulse.com/news/ringcentral-orchestrates-ai-and-human-agents-as-one-workforce-in-ringcx/</loc>
  <lastmod>2026-10-29T13:52:41Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>RingCentral Orchestrates AI and Human Agents As One Workforce in RingCX</news:title>
   <news:publication_date>2026-10-29T09:33:51Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/the-trade-desk-integrates-digital-envoys-netacuity-data-to-power-audience-targeting-beyond-geography/</loc>
  <lastmod>2026-10-29T13:51:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>The Trade Desk Integrates Digital Envoy&amp;#039;s NetAcuity Data to Power Audience Targeting Beyond Geography</news:title>
   <news:publication_date>2026-10-29T09:31:16Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/circana-unveils-ai-powered-predictive-commerce-signals-to-anticipate-demand-and-activate-audiences/</loc>
  <lastmod>2026-10-29T13:48:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Circana Unveils AI-Powered Predictive Commerce Signals to Anticipate Demand and Activate Audiences</news:title>
   <news:publication_date>2026-10-29T09:22:50Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/fibr-ai-launches-agent-experience-optimization-turning-brand-websites-into-engines-for-ai-visibility-and-agent-action/</loc>
  <lastmod>2026-10-29T13:47:44Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fibr AI Launches Agent Experience Optimization, Turning Brand Websites Into Engines for AI Visibility and Agent Action</news:title>
   <news:publication_date>2026-10-29T09:17:16Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/floo-ai-launches-ai-voice-agent-platform-to-automate-inbound-and-outbound-business-calls-across-industries/</loc>
  <lastmod>2026-10-29T13:46:53Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Floo AI Launches AI Voice Agent Platform to Automate Inbound and Outbound Business Calls Across Industries</news:title>
   <news:publication_date>2026-10-29T09:14:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/canto-launches-its-ai-assistant-ending-the-era-of-the-passive-dam/</loc>
  <lastmod>2026-10-29T13:46:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Canto Launches Its AI Assistant, Ending the Era of the Passive DAM</news:title>
   <news:publication_date>2026-10-29T09:06:32Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
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 <url>
  <loc>https://martech-pulse.com/news/klaviyo-email-marketing-ai-agent-that-drafts-whole-flows-from-a-prompt-reaches-general-availability/</loc>
  <lastmod>2026-10-29T13:45:19Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Klaviyo Email Marketing: AI Agent That Drafts Whole Flows From a Prompt Reaches General Availability</news:title>
   <news:publication_date>2026-10-29T09:03:24Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
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 <url>
  <loc>https://martech-pulse.com/news/oin-labs-launches-to-bring-acquisition-intelligence-to-direct-response-marketers/</loc>
  <lastmod>2026-10-29T13:44:32Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>OIN Labs Launches to Bring Acquisition Intelligence to Direct-Response Marketers</news:title>
   <news:publication_date>2026-10-29T08:59:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
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 <url>
  <loc>https://martech-pulse.com/news/brick-marketing-combines-human-expertise-and-ai-to-deliver-goal-aligned-content-marketing/</loc>
  <lastmod>2026-10-29T13:43:42Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Brick Marketing Combines Human Expertise and AI to Deliver Goal Aligned Content Marketing</news:title>
   <news:publication_date>2026-10-29T08:56:25Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
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 <url>
  <loc>https://martech-pulse.com/news/sayari-appoints-jenal-embry-its-first-chief-revenue-officer/</loc>
  <lastmod>2026-10-29T13:42:51Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Sayari Appoints Jenal Embry Its First Chief Revenue Officer</news:title>
   <news:publication_date>2026-10-29T08:53:29Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
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 <url>
  <loc>https://martech-pulse.com/news/sitemasterspro-ceo-whitney-bonds-to-speak-at-levelup-2026/</loc>
  <lastmod>2026-10-29T13:42:04Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>SiteMastersPro CEO Whitney Bonds to Speak at LevelUp 2026</news:title>
   <news:publication_date>2026-10-29T08:51:11Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/olx-group-launches-agentic-selling-and-dealfinder-as-research-shows-customers-want-ai-they-can-trust/</loc>
  <lastmod>2026-10-29T13:41:07Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>OLX Group launches Agentic Selling and DealFinder as research shows customers want AI they can trust</news:title>
   <news:publication_date>2026-10-29T08:48:02Z</news:publication_date>
   <news:genres>Blog</news:genres>
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