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  <lastmod>2026-07-11T10:32:40Z</lastmod>
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   <news:title>How AI Is Optimizing Performance Marketing Campaigns</news:title>
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  <loc>https://martech-pulse.com/news/zoominfo-launches-the-gtm-ai-cli-bringing-verified-gtm-data-to-the-command-line/</loc>
  <lastmod>2026-07-10T11:17:25Z</lastmod>
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   <news:title>ZoomInfo Launches the GTM.AI CLI, Bringing Verified GTM Data to the Command Line</news:title>
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  <loc>https://martech-pulse.com/news/qualitykiosk-accelerates-ai-reliability-vision-with-strategic-leadership-appointments/</loc>
  <lastmod>2026-07-10T11:16:51Z</lastmod>
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   <news:title>QualityKiosk Accelerates AI Reliability Vision with Strategic Leadership Appointments</news:title>
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  <loc>https://martech-pulse.com/news/a-leading-north-american-transportation-and-logistics-provider-selects-datamatics-to-implement-salesforce-crm/</loc>
  <lastmod>2026-07-10T11:16:11Z</lastmod>
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   <news:title>A Leading North American Transportation and Logistics Provider Selects Datamatics to Implement Salesforce CRM</news:title>
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  <loc>https://martech-pulse.com/news/jonah-advances-ai-visibility-strategies-for-property-websites-with-the-rollout-of-its-specialized-schema-architecture/</loc>
  <lastmod>2026-07-10T11:14:55Z</lastmod>
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   <news:title>Jonah Advances AI Visibility Strategies for Property Websites with the Rollout of its Specialized Schema Architecture</news:title>
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  <loc>https://martech-pulse.com/news/genpact-partners-with-nestle-business-solutions-to-establish-new-global-capability-center/</loc>
  <lastmod>2026-07-10T11:14:20Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Genpact Partners with Nestlé Business Solutions to Establish New Global Capability Center</news:title>
   <news:publication_date>2026-07-10T10:39:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/tomorrowzone-and-initium-softworks-partner-to-bring-strategic-clarity-to-digital-transformation-and-ai-initiatives/</loc>
  <lastmod>2026-07-10T11:13:36Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>TomorrowZone and Initium SoftWorks Partner to Bring Strategic Clarity to Digital Transformation and AI Initiatives</news:title>
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  <loc>https://martech-pulse.com/news/picsarts-earn-program-crosses-1m-in-creator-earnings-less-than-2-months-since-launch/</loc>
  <lastmod>2026-07-10T11:12:53Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>Picsart&amp;#039;s Earn Program Crosses $1M in Creator Earnings Less Than 2 Months Since Launch</news:title>
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  <loc>https://martech-pulse.com/news/iass-21st-media-quality-report-shows-how-proactive-optimization-turns-media-quality-into-a-performance-engine/</loc>
  <lastmod>2026-07-10T11:12:12Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>IAS’s 21st Media Quality Report Shows How Proactive Optimization Turns Media Quality into a Performance Engine</news:title>
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  <loc>https://martech-pulse.com/news/half-of-marketers-increased-ctv-budgets-this-year-but-only-33-fully-trust-platform-reported-performance-claims/</loc>
  <lastmod>2026-07-10T11:11:39Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>Half of Marketers Increased CTV Budgets This Year, But Only 33% Fully Trust Platform-Reported Performance Claims</news:title>
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  <lastmod>2026-07-10T11:11:05Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>tvScientific by Pinterest Launches Certified Measurement Partner Program</news:title>
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  <loc>https://martech-pulse.com/news/ai-adoption-continues-to-rise-but-70-say-they-need-more-training-to-use-it-effectively/</loc>
  <lastmod>2026-07-10T11:10:26Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively</news:title>
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  <loc>https://martech-pulse.com/news/wrike-introduces-conversational-ai-agent-builder-alongside-a-series-of-platform-updates/</loc>
  <lastmod>2026-07-10T11:09:47Z</lastmod>
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    <news:language>en</news:language>
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   <news:title>Wrike Introduces Conversational AI Agent Builder Alongside a Series of Platform Updates</news:title>
   <news:publication_date>2026-07-10T10:00:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/getty-images-extends-creative-and-editorial-subscriptions-to-individual-professionals/</loc>
  <lastmod>2026-07-10T11:09:01Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Getty Images Extends Creative and Editorial Subscriptions to Individual Professionals</news:title>
   <news:publication_date>2026-07-10T09:55:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/cresta-launches-training-simulator-using-ai-agents-to-provide-dynamic-training-to-human-agents/</loc>
  <lastmod>2026-07-10T11:08:25Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Cresta Launches Training Simulator, Using AI Agents to Provide Dynamic Training to Human Agents</news:title>
   <news:publication_date>2026-07-10T09:52:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/infobip-acquires-socketlabs-to-expand-its-enterprise-email-infrastructure/</loc>
  <lastmod>2026-07-10T11:07:49Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Infobip Acquires SocketLabs to Expand Its Enterprise Email Infrastructure</news:title>
   <news:publication_date>2026-07-10T09:48:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/time-partners-with-contentstack-to-advance-its-digital-publishing-platform/</loc>
  <lastmod>2026-07-10T11:07:12Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>TIME Partners with Contentstack to Advance Its Digital Publishing Platform</news:title>
   <news:publication_date>2026-07-10T09:44:16Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/ibm-advances-enterprise-ai-software-development-with-multi-agent-capabilities-and-specialized-modernization-workflows/</loc>
  <lastmod>2026-07-10T11:06:23Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>IBM Advances Enterprise AI Software Development with Multi-Agent Capabilities and Specialized Modernization Workflows</news:title>
   <news:publication_date>2026-07-10T09:39:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/observe-ai-featured-as-leading-on-the-cmp-prism-for-voicebot-conversational-ivr-showcasing-capability-in-customer-contact-and-cx-technology/</loc>
  <lastmod>2026-07-10T11:05:41Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Observe.AI Featured as Leading on the CMP Prism for Voicebot/Conversational IVR Showcasing Capability in Customer Contact and CX Technology</news:title>
   <news:publication_date>2026-07-10T09:35:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/workato-contributes-real-world-agentic-workflows-to-the-first-mlperf-agentic-inference-benchmark/</loc>
  <lastmod>2026-07-10T11:05:07Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Workato Contributes Real-World Agentic Workflows to the First MLPerf® Agentic Inference Benchmark</news:title>
   <news:publication_date>2026-07-10T09:30:11Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/airbyte-agents-data-platform-available-on-openai-app-marketplace-adds-command-line-interface-and-ability-to-write-to-salesforce/</loc>
  <lastmod>2026-07-10T11:04:20Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Airbyte Agents Data Platform Available on OpenAI App Marketplace, Adds Command Line Interface, and Ability to Write to Salesforce</news:title>
   <news:publication_date>2026-07-10T09:25:37Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/perion-expands-its-distribution-partner-program-partnering-with-acrossmedia241-to-bring-outmax-its-ai-agent-to-greece-and-the-cee-region/</loc>
  <lastmod>2026-07-10T10:57:14Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Perion Expands Its Distribution Partner Program, Partnering With Acrossmedia241 to Bring Outmax, Its AI agent, to Greece and the CEE Region</news:title>
   <news:publication_date>2026-07-10T09:19:29Z</news:publication_date>
   <news:genres>Blog</news:genres>
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