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  <lastmod>2026-10-02T12:25:53Z</lastmod>
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   <news:title>Calibre One Launches New Guide to Hiring CMOs in Software</news:title>
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    <news:language>en</news:language>
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   <news:title>Horizon Media Expands HorizonOS Labs with Third Cohort, Bringing New Partners into its Open Ecosystem to Tackle Marketers&amp;#039; Growth Challenges</news:title>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>OneMagnify Appoints Elan Elango as Chief Technology Officer to Accelerate AI-Native Platform Strategy</news:title>
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    <news:language>en</news:language>
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  <loc>https://martech-pulse.com/news/infosys-and-columbia-university-launch-strategic-collaboration-across-deep-research-to-drive-innovation-and-unlock-business-value/</loc>
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    <news:language>en</news:language>
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   <news:publication_date>2026-10-02T12:12:53Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/circle-square-releases-buyer-intelligence-guide-how-cmos-can-adapt-to-the-ai-shaped-b2b-buyer-journey/</loc>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Circle &amp;amp; Square Releases Buyer Intelligence Guide: How CMOs Can Adapt to the AI-Shaped B2B Buyer Journey</news:title>
   <news:publication_date>2026-10-02T12:09:22Z</news:publication_date>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>IAB Hong Kong&amp;#039;s C26 Returns as Hong Kong&amp;#039;s Largest AI and Marketing Event, Exploring How AI Is Reimagining Business</news:title>
   <news:publication_date>2026-10-02T12:06:46Z</news:publication_date>
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  <loc>https://martech-pulse.com/news/comcast-advertising-research-reveals-how-tv-and-streaming-drive-results-across-the-buyer-journey/</loc>
  <lastmod>2026-10-02T09:53:01Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>Comcast Advertising Research Reveals How TV and Streaming Drive Results Across the Buyer Journey</news:title>
   <news:publication_date>2026-10-02T09:52:56Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/zoominfo-introduces-agent-teams-powered-by-the-acquisition-of-doubleo-ai/</loc>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>ZoomInfo Introduces Agent Teams, Powered by the Acquisition of DoubleO.ai</news:title>
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 <url>
  <loc>https://martech-pulse.com/news/jamloop-launches-verified-supply-to-bring-greater-transparency-and-accountability-to-ctv-advertising/</loc>
  <lastmod>2026-10-02T09:46:39Z</lastmod>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:publication_date>2026-10-02T09:46:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:title>DataDome Joins Experian Agent Trust™ Ecosystem to Add Continuous Intent Verification to Trusted Agentic Commerce</news:title>
   <news:publication_date>2026-10-02T09:43:41Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <loc>https://martech-pulse.com/news/ibm-introduces-self-hosted-deployment-for-ibm-bob-to-help-enterprises-advance-ai-sovereignty-and-governance/</loc>
  <lastmod>2026-10-02T09:40:34Z</lastmod>
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    <news:language>en</news:language>
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   <news:publication_date>2026-10-02T09:40:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
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   <news:genres>Blog</news:genres>
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 <url>
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  <lastmod>2026-10-01T12:20:20Z</lastmod>
  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
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  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:publication_date>2026-10-01T12:17:46Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/topsort-unveils-t-brain-a-commerce-specific-foundation-model-for-enterprise-decision-making/</loc>
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  <news:news>
   <news:publication>
    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:publication_date>2026-10-01T12:14:53Z</news:publication_date>
   <news:genres>Blog</news:genres>
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  <news:news>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/larridin-announces-a-new-collaboration-with-google-cloud-to-help-enterprises-measure-and-maximize-the-impact-of-ai/</loc>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/fortune-media-and-great-place-to-work-name-viant-to-2026-best-workplaces-in-advertising-marketing/</loc>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
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    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/yext-announces-multiplayer-agent-harness-purpose-built-for-marketing-growth/</loc>
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    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
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    <news:language>en</news:language>
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   <news:publication_date>2026-10-01T09:10:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 </url>
 <url>
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    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 </url>
 <url>
  <loc>https://martech-pulse.com/news/observepoint-launches-the-worlds-most-accurate-human-curated-cookie-and-tag-database/</loc>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:publication_date>2026-09-30T11:51:08Z</news:publication_date>
   <news:genres>Blog</news:genres>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:publication_date>2026-09-30T11:47:25Z</news:publication_date>
   <news:genres>Blog</news:genres>
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 <url>
  <loc>https://martech-pulse.com/news/stibo-systems-announces-agentic-ai-engine-agentworkx-bringing-governed-agents-directly-into-enterprise-master-data/</loc>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 <url>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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 <url>
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    <news:name>Martech Pulse</news:name>
    <news:language>en</news:language>
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 <url>
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    <news:language>en</news:language>
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   <news:genres>Blog</news:genres>
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   <news:genres>Blog</news:genres>
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 </url>
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  </news:news>
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